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Tea trade in Kenyan markets: Effects of marketing strategies on sustainable domestic market and return to the smallholder tea enterprise
(2015)
Kenya is the third largest tea producer and the leading producer of black tea in the world.
It exports over 99% of her tea as black CTC of which 88% is exported in bulk form while
the rest as value added tea. Kenyan tea ...
The PESTLE dynamics in tea trade: Effects on return to the farmer and sustainability of the smallholder tea enterprise
(2015)
Tea plays an important role in Kenya as it contributes about 26% of foreign exchange
earnings and supports approximately five million people. Since independence, the Tea
Industry has experienced rapid growth in acreage ...