Browsing Department of Business and Entrepreneurship by Author "Kabare, Ndung’u"
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Influence of Consumer Complaints Handling on Consumer Satisfaction in Dairy Milk Processors in Kenya
Mwangi, Anne Wairimu; Kabare, Ndung’u; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324 (2019-02-24)The purpose of this study was to assess the influence of consumer complaints handling on consumer satisfaction in dairy milk processors in Kenya. The study population was 384 consumers from 15 major supermarkets chains in ... -
Influence of Perceived Product Quality on Customer Satisfaction amongst Dairy Milk Processors in Kenya
Mwangi, Anne Wairimu; Kabare, Ndung’u; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324 (2019)In today’s competitive retail market, as service quality improves, the customer’s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to get ... -
Influence of Perceived Service Quality on Consumer Satisfaction amongst Dairy Milk Processors in Kenya
Mwangi, Anne Wairimu; Kabare, Ndung’u; Wanjau, Kenneth Lawrence (2018)In today’s competitive retail market, as service quality improves, the customer’s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to ...