Browsing Department of Business and Entrepreneurship by Author "Kosimbei, George"
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Role of Customer Orientation on Customer Loyalty in the Hotel Industry in Kenya
Wanjau, Kenneth Lawrence; Kosimbei, George; Arasa, Robert; Kangu, Maureen (The International Journal Of Business & Management, 2017-05)The purpose of the study was to establish the role of customer orientation on customer loyalty in the hotel industry in Kenya. The study used the non-experimental cross-sectional survey design. A total of 147 hotels listed ...