Browsing Department of Business and Entrepreneurship by Author "Ngugi, Louise"
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Moderating role of service innovation on the relationship between corporate reputation and performance of hotels in Kenya
Musoga, Brenda; Ngugi, Louise; Wanjau, Kenneth Lawrence (International Journal of Research in Business and Social Science, 2021)corporate reputation and the performance of hotels in Kenya. The study design used was crosssectional descriptive utilizing the mixed approach. The target that served as the study population, was General Managers of all ...