Browsing Department of Business and Entrepreneurship by Author "Maina, Lucy"
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Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town
Wambugu, Isaya Maina; Opiyo, Humphrey, O.; Maina, Lucy (European Journal of Business and Social Sciences, 2015-09)In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. ... -
The influence of blended learning on entrepreneurial self-efficacy of university students
Nganga, Irura; Gachanja, Isaac Muiruri; Maina, Lucy (2016-06)