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    • Increase in popularity of flavoured tea: The case of Kenyan tea industries 

      Mengo, N.; Mungai, J.; Huho, J.M.; Mbuthia, S.; Mungai, M. (2015)
      The aim of the study was to explore the increase in popularity of flavoured tea brands as well as to investigate their marketing effects vis-à-vis non-flavoured brands. Tea is one of the most popular beverages consumed ...