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The Effects of Destination Marketing on Tourism Performance in West Pokot County

Tulel, Cherop Patricia; Ombaka, Beatrice; Kariuki, Ann (Africa Journal of Technical & Vocational Education & Training, 2020-04-30)

Tourism is an ever - growing service industry with great development potential. It has become one of the mo st important drivers of socio - economic development worldwide and has attracted interest for research. ...

The Effects of Destination Marketing on Tourism Performance in West Pokot County

Tulel, Cherop Patricia; Ombaka, Beatrice; Kariuki, Ann (Rift Valley Technical Training Institute, 2020)

Tourism is an ever-growing service industry with great development potential. It has become one of the most important drivers of socio-economic development worldwide and has attracted interest for research. Many nations ...