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2. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya
(2017-01)
Stakeholders such as local communities and service providers have long been engaged in tourism planning, however, there is rare insights into stakeholder collaboration in destination branding (Pike and Page, 2014). This ...
Planning expertise, variables influencing performance outcomes and management of wedding organization firms in Nairobi County, Kenya
(University of Nairobi, 2015)
Best practices are essential to the survival of Kenyan firms in tourism. Though diversification into wedding organisation has attracted investment from Kenyan entrepreneurs, hardly any information has been documented on ...
Farm Household Typology Based on Soil Quality and Influenced by Socio-Economic Characteristics and Fertility Management Practices in Eastern Kenya
(2023-04-12)
The smallholder farming systems in Sub-Saharan Africa (SSA) are highly diverse and heterogeneous in terms of biophysical and socio-economic characteristics. This study was conducted in upper Eastern Kenya (UEK) to categorize ...
Prevalence and potential for aflatoxin contamination in groundnuts and peanut butter from farmers and traders in Nairobi and Nyanza provinces of Kenya
(2013-06-12)
Objective: Most of the peanut butter marketed in Nairobi is processed in cottage industry and its aflatoxin contamination status has not been documented. This study was therefore conducted to determine the status of aflatoxin ...
Brand Personality and Destination Brand Competitiveness; A mediated symbiotic relationship, a study of Kenya's tourism industry
(RS Publication, 2017-09)
Although branding has been acknowledged as a fundamental element of destination brand competitiveness, and there is agreement that effective branding promotes development and growth of an industry, the organisation of ...
Bayesian Estimation of Parameters of Weibull Distribution Using Linex Error Loss Function
(Canadian Center of Science and Education, 2020-02)
This paper develops a Bayesian analysis of the scale parameter in the Weibull distribution with a scale parameter θ and shape parameter β (known). For the prior distribution of the parameter involved, inverted Gamma ...
Gender, Land Ownership and Food Production Nexus in Mbeere Drylands, Kenya: Implications on Household Food Security
(European Journal Of Social Sciences Studies, 2018)
Land ownership gives an individual the confidence and dignity required to be active in society. Indeed, land ownership and rights are important for effective utilization of farmland for food production to alleviate food ...
The Quest for Quality in University Education in the Post COVID-19 Era: Do Anti-plagiarism Tools Still Matter?
(KLISC, 2023-09-27)
Plagiarism is a major global challenge to quality assurance in higher education. Various efforts have been made to overcome the menace including the use of anti-plagiarism tools. At the same time, many questions have been ...
The Quest for Quality in University Education in the Post COVID-19 Era: Do Anti-plagiarism Tools Still Matter?
(Research Gate, 2022-06)
Plagiarism is a major global challenge to quality assurance in higher education. Various efforts have been made to overcome the menace including the use of anti-plagiarism tools. At the same time, many questions have been ...