Browsing Department of Agricultural Resources Economics and Economics by Subject "Marketing strategies"
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Tea trade in Kenyan markets: Effects of marketing strategies on sustainable domestic market and return to the smallholder tea enterprise (2015)Kenya is the third largest tea producer and the leading producer of black tea in the world. It exports over 99% of her tea as black CTC of which 88% is exported in bulk form while the rest as value added tea. Kenyan tea ...