Browsing by Author "Macharia, Stephen"
Now showing items 1-3 of 3
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Assessing the Relationship Between Brand Message and Guests’ Choice in the Sarova Hotel Chain in Nairobi
Mwalimu, Zipporah; Macharia, Stephen; Kibe, Judy (Hotel and Tourism Management, 2019-12)Hotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches. The effectiveness of hotel branding among the ... -
Corporate Risk, Firm Size and Financial Distress: Evidence from Non-Financial Firms Listed In Kenya
Gichaiya, Mark Waita; Muchina, Stephen; Macharia, Stephen (IOSR Journal of Economics and Finance, 2019-08)Financial distress (FD)is a common precursor to corporate failure that subjects investors to financial loss. In Kenya, FD has been rampant among several private and public commercial entities. ... -
Human Resource Competence and Performance of CDF Projects: A Case Study of Langata Constituency, Nairobi County
Chebet, Julius Chebii; Muraguri, Charity; Macharia, Stephen (International Academic Journal of Human Resource and Business Administration, 2019-08-22)Effective strategy implementation is paramount in the performanceof any company as it is vital in realisingits strategic goals. The critical success factors of strategy implementation include ...