Browsing by Author "Mengo, N."
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Increase in popularity of flavoured tea: The case of Kenyan tea industries
Mengo, N.; Mungai, J.; Huho, J.M.; Mbuthia, S.; Mungai, M. (2015)The aim of the study was to explore the increase in popularity of flavoured tea brands as well as to investigate their marketing effects vis-à-vis non-flavoured brands. Tea is one of the most popular beverages consumed ... -
The Influence of Technology Enabled Service Differentiation Strategy on Post-Pandemic Reopening Performance of Star-Rated Hotels in The South Rift Circuit
Ng’etich, P. K; Mengo, N.; Cherono, V. (2023)One of the most competitive industries in Kenya and the entire continent of Africa is the hotel industry, which contributes significantly to the country's economy. As a result, the sector is a significant source of foreign ...