Browsing School of Business by Subject "customer loyalty"

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    • Customer Relationship Management - Contemporary Concepts and Strategies 

      Wanjau, Kenneth; ORCID https://orcid.org/0000-0002-3146-5324 (2024-10-30)
      This chapter explores the role of emotional intelligence (EI) in fostering customer loyalty. The chapter begins by introducing the concept of emotional intelligence (EI) and some models of EI and its relevance in ...