Browsing Research Publications by Author "Bichage, Methuselah"
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2. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya
Rop, Wendy; Ogutu, Martin; Bichage, Methuselah (2017-01)Stakeholders such as local communities and service providers have long been engaged in tourism planning, however, there is rare insights into stakeholder collaboration in destination branding (Pike and Page, 2014). This ... -
Brand Personality and Destination Brand Competitiveness; A mediated symbiotic relationship, a study of Kenya's tourism industry
Rop, Wendy; Ogutu, Martin; Bichage, Methuselah (RS Publication, 2017-09)Although branding has been acknowledged as a fundamental element of destination brand competitiveness, and there is agreement that effective branding promotes development and growth of an industry, the organisation of ... -
Service Tangibility on Repeat Visits in Two-Five Star Rated Hotels in Nairobi County
Musembi, Nancy Kaseki; Ngugi, Louise; Bichage, Methuselah (International Journal of Research in Business and Social Science, 2020-08-30)This study evaluated the influence of service tangibility on repeat visits in two-five star rated Hotels in Nairobi County. The significance of service quality cannot be over emphasized it is generally accepted that the ...