Browsing Research Publications by Author "Ogal, George Ouma"
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When two Horses Become Minji na Ndengũ (Peas and Green Grams): A Cognitive Integration Analysis of Blended Idioms of Political Campaign in Kenyan Newspapers
Ogal, George Ouma; Gathigia, Moses Gatambuki; Maitaria, Joseph Nyehita (Advances in Language and Literary Studies, 2019-07)Political campaigns are emotive activities that rely on language to attract the attention of the public. In fact, electioneering periods in Kenya are heavily laced with idiomatic expressions such that one would be required ...