Browsing Department of Business and Entrepreneurship by Subject "SME Performance, Market research, Products, Role"

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Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town

Wambugu, Isaya Maina; Opiyo, Humphrey, O.; Maina, Lucy (European Journal of Business and Social Sciences, 2015-09)

In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. ...