Browsing Department of Business and Entrepreneurship by Subject "Strategic Management Practices"
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Influence of strategic Market Development Practices on Competiveness of Kenyan Tea in the Global market.
(International Journal of Scientific Research and Management (IJSRM), 2018)Kenyan tea though acclaimed globally as a high quality product available all year round continues to face growing competition both regionally and globally. This has resulted to a decline in its market share in the global ...