Browsing Department of Tourism and Hospitality Management by Author "Macharia, Stephen"
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Assessing the Relationship Between Brand Message and Guests’ Choice in the Sarova Hotel Chain in Nairobi
Mwalimu, Zipporah; Macharia, Stephen; Kibe, Judy (Hotel and Tourism Management, 2019-12)Hotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches. The effectiveness of hotel branding among the ...