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Service Tangibility on Repeat Visits in Two-Five Star Rated Hotels in Nairobi County
(International Journal of Research in Business and Social Science, 2020-08-30)
This study evaluated the influence of service tangibility on repeat visits in two-five star rated Hotels in Nairobi County. The significance of service quality cannot be over emphasized it is generally accepted that the ...
Brand Personality and Destination Brand Competitiveness; A mediated symbiotic relationship, a study of Kenya's tourism industry
(RS Publication, 2017-09)
Although branding has been acknowledged as a fundamental element of destination brand competitiveness, and there is agreement that effective branding promotes development and growth of an industry, the organisation of ...