Browsing Department of Aquaculture and Fisheries Management by Author "Mbuthia, S."
Now showing items 1-1 of 1
-
Increase in popularity of flavoured tea: The case of Kenyan tea industries
Mengo, N.; Mungai, J.; Huho, J.M.; Mbuthia, S.; Mungai, M. (2015)The aim of the study was to explore the increase in popularity of flavoured tea brands as well as to investigate their marketing effects vis-à-vis non-flavoured brands. Tea is one of the most popular beverages consumed ...