Department of Human Resources Development

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Author: search.filters.author.Macharia, JulietHas files: Yes

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    Role of Participatory Communication in Influencing Men’s Behaviour Response to Prostate Cancer Screening and Treatment in Central Region of Kenya.
    (2021-08) Ndung'u, Kahura; Macharia, Juliet; Ombaka, Beatrice Elesani
    Prostate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as one of the prevention measures of the disease. Screening can be encouraged by Behaviour Change Communication (BCC) strategies. These strategies include mass media campaigns, participatory and interpersonal communication, advocacy and message framing. In Kenya, the Central Region is one of the leading regions in PCa prevalence rate. This study therefore examined the participatory communication strategies used in influencing men’s behaviour response towards PCa screening in the region by the Kenyan government. The study was guided by Theory of Reasoned Action. It was anchored on the Pragmatist philosophical paradigm and took a mixed method approach which involved both qualitative and quantitative designs where Key Informant Interviews, Survey and Focus Group Discussions were used to obtain data. A sample of 384 people was picked from an estimated population of 700,010 men aged 40 years and above from the region using simple random sampling. Findings showed that although health workers and communication officials appreciated the role of screening in containing the scourge, the two levels of Kenyan government (County and National) did not put in place sound participatory communication strategies for positive behaviour response to the disease. It is therefore recommended that effective participatory communication strategies for behaviour change be put in place and an annual budget allocated by the governments for this purpose.
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    INFLUENCE OF CONTENT FRAMING ON THE RELATIONSHIP BETWEEN MEDIA AND AUDIENCE PERCEPTION OF WILDLIFE CONSERVATION DISCOURSE IN KENYA
    (Karatina University, 2021) MBURU, PAUL KIUMBE; Jinaro, Paul Mburu; Macharia, Juliet; MBURU, PAUL KIUMBE
    Audience perception of wildlife conservation discourse in Kenya has been negative as evidenced in the results of conservation efforts. The purpose of this study was to interrogate the moderating influence of media content framing in the relationship between media and audience perception. The study employed convergent parallel mixed methods design. The population in this study comprised of three groups namely; sampled media practitioners in three media houses in Kenya; residents living next to national parks in four out of the eight conservation areas in Kenya as delineated by Kenya Wildlife Service; and park managers in the four sampled national parks. A questionnaire was administered to 83 human-wildlife conflict resolution committee members. This generated quantitative data while qualitative data was generated from interviews with 6 media practitioner, 12 park managers, and Focus Group Discussions with 4 groups of human-wildlife conflict resolution committee officials each comprising of 8 participants The study applied both qualitative and quantitative analytical techniques. Results indicated that half (50%) of the total respondents from the three media houses focus on messages that can solve the conflicts that exist between wildlife and human beings as a factor when framing wildlife conservation messages touching on human-wildlife conflict. There was a general perception among participants that the media tend to emphasize the interests of state (KWS) more than those of the common man, thus the view that the media cannot fully be trusted to report matters from the perspective of the common man. This undermines the role of the media in educating the audience to appreciate wildlife and therefore conserve it. The study concludes that the target audiences are not satisfied with the manner in which these messages are communicated. As the media highlight the plight of the wildlife, it should equally communicate the plight of the communities. The study therefore, recommends more training of journalists and park managers to enhance sensitive flaming and reporting of wildlife conservation messages.
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    An examination of Kenyan Government’s use of interpersonal communication in changing men’s behaviour response to prostate cancer screening
    (Journal of Communication and Media Research, 2021-04) Ndung'u, Kahura; Macharia, Juliet; Kuria, Martin; Ombaka, Beatrice
    Prostate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as one of the prevention measures of the disease. Screening can be encouraged by Behaviour Change Communication (BCC) strategies (which includes participatory and interpersonal communication), advocacy and message framing. In Kenya, the Central Region is one of the leading regions in PCa prevalence rate. This study therefore examined the interpersonal communication strategies used in influencing men’s behavior response towards PCa screening by the Kenyan government. The study was guided by Theory of Reasoned Action. It was anchored on the Pragmatist philosophical paradigm and took a mixed method approach which involved both qualitative and quantitative designs where Survey and Focus Group Discussions were used to obtain data. A sample of 384 people was picked from an estimated population of 700,010 men aged 40 years and above from the region using simple random sampling. Findings showed that although health workers and communication officials appreciated the role of screening in containing the scourge, the two levels of Kenyan government (County and National) did not put in place sound interpersonal communication strategies for positive behavior response to the disease. It is therefore recommended that effective interpersonal communication strategies for behavior change be put in place and an annual budget allocated by the governments.
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