Department of Human Resources Development
Permanent URI for this collectionhttp://localhost:4000/handle/20.500.12092/1877
Browse
9 results
Search Results
Item The Effects of Destination Marketing on Tourism Performance in West Pokot County(Rift Valley Technical Training Institute, 2020) Tulel, Cherop Patricia; Ombaka, Beatrice; Kariuki, AnnTourism is an ever-growing service industry with great development potential. It has become one of the most important drivers of socio-economic development worldwide and has attracted interest for research. Many nations rely on tourism industry as a key source for foreign exchange, private sector growth, infrastructure development, and poverty alleviation in terms of employment opportunities and improvement of the welfare of the people in tourist destinations. According to United Nation World Tourism Organization, development agencies and policymakers are increasingly advocating tourism as an effective way to reduce poverty in least-developed countries. However, lack of proper marketing strategies is a challenge in many county governments, posing further challenge in tourism performance. The general objective of the study was to assess the effect of destination marketing on tourism performance in West Pokot County. Specifically, the study sought to establish the influence of awareness creation, developing new markets, advertising and branding on tourism performance in west Pokot County. To achieve these objectives, descriptive research design was used. Target population consisted of employees of hotels, officials of tour firms and officers in the ministry of tourism in the County Government of West Pokot. Purposive sampling technique was used and a total of 41 respondents selected. Data was collected using structured questionnaires and analyzed using descriptive and inferential statistics. The study established that 41.8 % of the changes in tourism performance in West Pokot County was attributed to destination marketing. The P- value was 0.000 indicating that destination marketing had a significant influence on tourism performance of west Pokot County. The study recommends that destination marketing should be promoted by all the stakeholders involved and the funds allocated to destination marketing should be increased. This will promote the performance of tourism since destination marketing increases awareness among domestic and foreign tourists.Item Fiscal Asymmetric Decentralization Conundrum: Influence of County Cash Management on Household Effects in Kenyav(2020) Munyua, Cyrus; Muchina, Stephen; Ombaka, BeatriceThis study aims at determining the influence of county cash management on household effects in Kenya. This is a qualitative research that has utilized both primary and secondary data from county governments and the National Treasury respectively. The sample has been developed from the Kenya National Bureau of Statistics list of households in Kenya. The result indicates that effective cash management would enhance household welfare, leakages and lack of prioritization among others notwithstanding. The study concludes that there is need to enhance oversight of the treasury management across governments. The capacity of treasury managers should also be improved to secure fiscal discipline.Item Participatory Communication Strategies Used in the Implementation of Public Water Projects in Murang'a County, Case Study of Northern Collector Tunnel, Kenya.(2020-05-14) Maina, Bernard Muhoro; Biwott, Caroline; Ombaka, BeatriceDevelopment communication plays a major role in informing and influencing the behavior of the receiver of information. Effective development communication motivates people to participate in planned activities, changing the behavior and attitudes of people and empower them tofocus on interactions between different stakeholders to address a common problem. Community involvement is a very important aspect in implementation of any project. Without community buy-in, a project may never get off the ground or will not be accepted once it is completed. Community involvement is regarded as a nuisance and is ineffectively addressed,or there is a lack of knowledge as to how to engage the community. Either way, the results can be disastrous and would lead to delays in construction, loss of money, filing of law suits, disgruntled citizens providing negative comments to the media or non-acceptance of the revitalization project, the very thing that was supposed to be remedied. The study sought to establish Participatory Communication Strategies used in implementation of public water projects in Murang'a County, study of Northern Collector Tunnel. The Study was anchored on the theory of Kinkaid Convergence Model of Communication. The design was descriptive survey. Target population was 192,589 households. Krejcie and Morgan sampling formula was used to arrive at 384 respondents. Data was collected using a structured questionnaire and analyzed using descriptive and inferential statistics. The study established that participatory communication strategies play a critical role in the implementation of public water projects. The study recommends the involvement of community grouping, meeting with opinion leaders and the use of various media platforms including radios, local newspapers, and television and billboard illustration will go a long way in facilitating the successful implementation of Northern Collector Tunnel project.Item Importance of Ethics in Safeguarding and Ensuring High Quality Research(2023-10) Ombaka, Beatrice; Muturi, MosesThe purpose of this article is to demonstrate the important of ethics in safeguarding and ensuring high quality research. Ethics are norms or standards of behavior that guide moral choices about individual behavior and their relationship with others. Ethics has also been defined as norms of conduct that distinguish between acceptable and unacceptable behavior. Research Ethics is defined as a code of guidelines on how to conduct scientific research in a morally acceptable way. The importance of Ethics in Research cannot be under estimated. Researchers world over face ethical dilemmas due to lack of adherence to ethical guidelines. Ethical lapses in research can significantly harm human and animal subjects, students, participants, researchers, institutions and the public. For example, a researcher who fabricates data in a clinical trial may harm or even kill patients. Responsible conduct of research is therefore important for safety of all involved in carrying out research. Further, prohibitions against fabricating, falsifying, or misrepresenting research data can promote the truth and minimize error. There is need for Research integrity in areas of falsification, fabrication and plagiarism. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities. Researchers have carried out studies on importance of ethics in research. This is a desk top research study to sensitize researchers on the important of upholding high ethical standards when carrying out research. The study recommends that in order to ensure accuracy of scientific knowledge, ethics should be followed rigorously. The study recommends the need to sensitize researchers on the benefits of ethical research and that every researcher should be aware of the ethical considerations that need to be taken into account while undertaking research.Item Moderating Influence of Sustainability Strategies on the Relationship between Institutional Management Practices and Performance of Chattered Public Universities in Kenya.(2022-09-23) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, PaulThe current environment in Kenya’s public Universities is a turbulent one and highly competitive. To ensure survival and sustainability, public Universities require to adopt and implement competitive strategies. Thus, the study sort to determine the moderating influence of sustainability strategies on the relationship between institutional management practices and performance of chattered public universities in Kenya. To achieve the objective, the study was based on a pragmatic philosophy and mixed research method with a target population of 31 chattered public Universities. Census approach was used with 234 respondents who were university top managers. Primary data was collected using a 5 point Likert type questionnaire. The instrument was validated by research experts and yielded a Cronbach’s reliability between alpha of α= 78.7- 80.6. Data was analysed using descriptive and inferential statistics. Primary data was collected using a 5 point Likert type questionnaire and an interview guide. Data was analyzed using descriptive and inferential statistics. The regression analysis revealed that institutional management alone accounts for 52% of the variation of performance of chattered public Universities (Adjusted R2=0.52). Sustainability strategies account for 39% (Adjusted R2=0.39). The interaction term (institutional management and sustainability strategies) accounted for 72 % of the variations in performance of chattered publicItem Public participation and performance of Chattered Public Universities in Kenya.(2022-09-18) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, PaulThe study evaluated the relationship between public participation and performance of chattered public Universities in Kenya. The study was anchored on social network theory. To achieve the objective, the study was based on a pragmatic philosophy and mixed research method with a target population of 31 chattered public Universities. Census approach was used with 234 respondents who were university top managers. Primary data was collected using a 5 point Likert type questionnaire. The instrument was validated by research experts and yielded a Cronbach’s reliability alpha of α= 80.6. Data was analysed using descriptive and inferential statistics. Findings revealed that public participation had statistical significant influence on performance of chattered public universities in Kenya. Regression analysis results showed that public participation alone accounted for 24.9 % of the variation of performance of chattered public Universities (PP) (R2=0.249, t=14.20 p, <0.05). This study concluded that public participation is an essential strategy Universities can use in their endeavour to improve on their performance. It was recommended that managers of universities should promote participatory management practice to enhance high morale, commitment and enthusiasm among staff in the pursuit and attainment of institutional goals and objectives. Further, the results present important implications to University top managers, other corporate entities, policy makers, and stakeholders in the University education sector in Kenya and across the world.Item Importance of Ethics in Safeguarding and Ensuring High Quality Research.(2023-10) Ombaka, Beatrice; Muturi, MosesAbstract The purpose of this article is to demonstrate the important of ethics in safeguarding and ensuring high quality research. Ethics are norms or standards of behavior that guide moral choices about individual behavior and their relationship with others. Ethics has also been defined as norms of conduct that distinguish between acceptable and unacceptable behavior. Research Ethics is defined as a code of guidelines on how to conduct scientific research in a morally acceptable way. The importance of Ethics in Research cannot be under estimated. Researchers world over face ethical dilemmas due to lack of adherence to ethical guidelines. Ethical lapses in research can significantly harm human and animal subjects, students, participants, researchers, institutions and the public. For example, a researcher who fabricates data in a clinical trial may harm or even kill patients. Responsible conduct of research is therefore important for safety of all involved in carrying out research. Further, prohibitions against fabricating, falsifying, or misrepresenting research data can promote the truth and minimize error. There is need for Research integrity in areas of falsification, fabrication and plagiarism. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities. Researchers have carried out studies on importance of ethics in research. This is a desk top research study to sensitize researchers on the important of upholding high ethical standards when carrying out research. The study recommends that in order to ensure accuracy of scientific knowledge, ethics should be followed rigorously. The study recommends the need to sensitize researchers on the benefits of ethical research and that every researcher should be aware of the ethical considerations that need to be taken into account while undertaking research.Item Influence of corporate governance on performance of public universities in Kenya(IJRBS, 2021-10-23) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, PaulThis study aims to determine the influence of corporate governance on performance of Public Universities in Kenya. The study was anchored on social network theory. To achieve the objective, the study was based on a pragmatic philosophy and mixed research design with a target population of 234 University top managers. Primary data was collected using a 5 point Likert type questionnaire and an interview guide. Data was analyzed using descriptive and inferential statistics. Findings revealed that corporate governance had significantly statistical influence on performance of public universities in Kenya. This study concluded that adherence to good corporate governance practices are essential strategies Public Universities can use in their endeavour to improve on their performance. It is further recommended that University top managers should adhere to good corporate governance practices, specifically to management guidelines, allow for public participation and be transparent in their actions. Further, the results present important implications to University top managers, other corporate entities, policy makers, and stakeholders in the University education sector in Kenya and across the world.Item An examination of Kenyan Government’s use of interpersonal communication in changing men’s behaviour response to prostate cancer screening(Journal of Communication and Media Research, 2021-04) Ndung'u, Kahura; Macharia, Juliet; Kuria, Martin; Ombaka, BeatriceProstate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as one of the prevention measures of the disease. Screening can be encouraged by Behaviour Change Communication (BCC) strategies (which includes participatory and interpersonal communication), advocacy and message framing. In Kenya, the Central Region is one of the leading regions in PCa prevalence rate. This study therefore examined the interpersonal communication strategies used in influencing men’s behavior response towards PCa screening by the Kenyan government. The study was guided by Theory of Reasoned Action. It was anchored on the Pragmatist philosophical paradigm and took a mixed method approach which involved both qualitative and quantitative designs where Survey and Focus Group Discussions were used to obtain data. A sample of 384 people was picked from an estimated population of 700,010 men aged 40 years and above from the region using simple random sampling. Findings showed that although health workers and communication officials appreciated the role of screening in containing the scourge, the two levels of Kenyan government (County and National) did not put in place sound interpersonal communication strategies for positive behavior response to the disease. It is therefore recommended that effective interpersonal communication strategies for behavior change be put in place and an annual budget allocated by the governments.