Department of Human Resources Development
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Item Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro processing SMEs in Kenya(2020) Ombaka, Beatrice Elesani; Kariuki, Francis K.; Kyalo, TeresiaThis paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.Item Role of Participatory Communication in Influencing Men’s Behaviour Response to Prostate Cancer Screening and Treatment in Central Region of Kenya.(2021-08) Ndung'u, Kahura; Macharia, Juliet; Ombaka, Beatrice ElesaniProstate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as one of the prevention measures of the disease. Screening can be encouraged by Behaviour Change Communication (BCC) strategies. These strategies include mass media campaigns, participatory and interpersonal communication, advocacy and message framing. In Kenya, the Central Region is one of the leading regions in PCa prevalence rate. This study therefore examined the participatory communication strategies used in influencing men’s behaviour response towards PCa screening in the region by the Kenyan government. The study was guided by Theory of Reasoned Action. It was anchored on the Pragmatist philosophical paradigm and took a mixed method approach which involved both qualitative and quantitative designs where Key Informant Interviews, Survey and Focus Group Discussions were used to obtain data. A sample of 384 people was picked from an estimated population of 700,010 men aged 40 years and above from the region using simple random sampling. Findings showed that although health workers and communication officials appreciated the role of screening in containing the scourge, the two levels of Kenyan government (County and National) did not put in place sound participatory communication strategies for positive behaviour response to the disease. It is therefore recommended that effective participatory communication strategies for behaviour change be put in place and an annual budget allocated by the governments for this purpose.Item Nexus Between Capacity-Building Strategic Renewal and Performance of Youth-Owned Agro-Processing Small and Medium Enterprises in Selected Counties in Kenya(2022-05-30) Kariuki, Francis K.; Kyalo, Teresia; Ombaka, Beatrice ElesaniFor the success of any business, there is a need for continuous improvement of the competitive advantage. The ever-changing economic environment is a big challenge for small and medium enterprises (SMEs) especially those that don’t possess strategic plans. In the recent turbulent times caused by globalization, SMEs are facing challenges and this has seen a number of them collapsing. The purpose of this study was to examine the nexus between capacity-building strategic renewal and performance of youth-owned agro-processing SMEs in selected counties in Kenya which variables of the study were investment training, management skills training, and bookkeeping training. The study was anchored on transformation learning theory and the research design adopted was a descriptive cross-sectional survey. The study targeted youthowned agro-processing SMEs registered by the Ministry of Trade and Industry and the four County Governments namely, Nyeri, Kirinyanga, Murang’a, and Nyandarua. The sampling frame was 287 and the population under study was 287 youth-owned agro-processing SMEs. The study gathered primary data using a semi-structured questionnaire with predetermined questions and highly standardized techniques of recording. The findings of the study were presented by the use of descriptive and inferential statistics. From the findings, the overall model of the study was R2 = 0.498, meaning that capacity-building strategies explained 49.8% of the variation in performance. The study coefficients was 0.834, tis 19.141, which was >2, and a p-value of 0.000 which implied that there was a statistically significant influence of capacity-building strategies on the performance of youth-owned agro-processing SMEs. In conclusion, it was noted that capacity-building influences the performance of the youth-owned agro-processing SMEs in selected counties in Kenya. This study recommends that there is a need for SMEs to further establish capacity-building strategies.Item Strategic Resources, a Driver of Performance in Small and Medium Manufacturing Enterprises in Kenya(International Journal of Business and Economic Sciences Applied Research, 2021-08) Murimi, Muturi Moses; Ombaka, Beatrice Elesani; Muchiri, JosephPurpose: This study sought to establish the effect of strategic resources on performance of small and medium manufacturing enterprises. Specifically, the study sought to identify how financial resources, human resources, physical resources and intellectual capital affect performance of small and medium manufacturing enterprises in Kenya. Methodology: Positivism research philosophy was utilised. Cross-sectional descriptive survey as well as explanatory study design were used in the study. The target population for the study was 350 Kenyan SMEs in the manufacturing sector. A sample of 183 firms was selected using stratified random sampling. One respondent from each firm was selected being the managing director. Data was collected using a semi-structured questionnaire. Diagnostic tests for multicollinearity and normality were conducted before data analysis. The research questionnaire was tested for content validity and reliability after. Data was analysed using inferential and descriptive statistics. Data collected was analysed using SPSS V23. Finding: The study found that strategic resources have a significant influence on significant influence on performance of manufacturing SMEs in Kenya. Specifically, financial, human and physical resources all positively and significantly influenced the performance of Kenyan SMEs while intellectual resources as no effect on performance. The study therefore concluded that financial resources have a positive and significant influence on performance of manufacturing SMEs in Kenya, human resource was found to be significant in predicting performance. Physical resources have a significant influence on performance of manufacturing SMEs in Kenya while intellectual capital has no significant influence on performance of manufacturing SMEs in Kenya. Study Implication: The study recommended that Management of manufacturing SMEs should ensure that there are enough financial resources to meet their daily transactions and ensure that they are able to acquire the relevant strategic resources for efficient running of their firms; have adequate, committed and well-skilled personnel with the required expertise; should invest significantly in physical resources in order to maximise the performance of these firms; carry our cost benefit analysis before committing their resources to protect their intellectual capital in form of patents. Value of the Study: The study showcases the influence of strategic resources on performance of manufacturing SMEs in Kenya.