Department of Business and Economics

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    Influence of Entrepreneurial Orientation on Firm Performance of Kenya’s Agro Processing Small and Medium Enterprises
    (IOSR Journal of Business and Management, 2016-09) Wanjau, Kenneth https://orcid.org/0000-0002-3146-5324; Gichira, Robert; Wambugu, Angeline Wambui
    The study used Structural Equation Modeling partial least squares (SEM-PLS)to investigate the influence of Entrepreneurial Orientation on Firm Performance of Kenya’s Agro Processing SMEs. The study was undertaken on Agro Processing SMEs registered with Kenya Association of Manufacturers operating with Nairobi and its environs. The questionnaires were self-administered on owner/managers of agro processing SMEs. Entrepreneurial Orientation was conceptualized and analyzed as a latent second-order construct comprised of innovativeness, proactiveness and risk taking. The study results revealed that Entrepreneurial Orientation has a positive and statistically significant influence on firm performanceof Kenya’s agro processing SMEs. The study concludedthat Entrepreneurial Orientation as a uni-dimensional construct is an important predictor of firm performance, in terms of growth and profitability.The implication of this finding for managerial practice and future research is discussed. Keywords:-Entrepreneurial Orientation, Firm Performance, Agro Processing, Small and Medium Enterprises, Kenya
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    The Relationship Between Risk Taking and Performance of Small and Medium Agro Processing Enterprises in Kenya
    (research gate, 2015-12) Wanjau, Kenneth N. https://orcid.org/0000-0002-3146-5324; Wambugu, Angeline Wambui; Wanjau, Kenneth N.; Mung’atu, Joseph
    The element of risk taking in entrepreneurial orientation reflects calculated and manageable risks. Risk taking is a dominant attribute of entrepreneurship as the higher the risk-taking orientation, the higher a firm’s profitability and growth. This purpose of this paper was to establish the influence of entrepreneurial risk taking and firm performance of agro processing small and medium enterprises in Kenya. The study findings revealed that risk taking has a positive impact on firm performance of agro processing SMEs in Kenya. The implications of these findings for managerial practice and suggestions for further research are discussed. Keywords: Entrepreneurship, Entrepreneurial Orientation, Risk taking, Firm Performance, Agro Processing SMEs, Kenya
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    The relationship between proactiveness and performance of small and medium agro processing enterprises in Kenya
    (2015-12) Wanjau, Kenneth N.; Mung’atu, Joseph; Gichira, Robert; Wambugu, Angeline Wambui
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