Department of Business and Economics
Permanent URI for this collectionhttp://localhost:4000/handle/20.500.12092/1846
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Item Moderating role of service innovation on the relationship between corporate reputation and performance of hotels in Kenya(International Journal of Research in Business and Social Science, 2021) Musoga, Brenda; Ngugi, Louise; Wanjau, Kenneth Lawrencecorporate reputation and the performance of hotels in Kenya. The study design used was crosssectional descriptive utilizing the mixed approach. The target that served as the study population, was General Managers of all the 4-star hotels in Kenya. Primary data was collected by the use of a selfadministered semi-structured questionnaire and secondary data from hotel records, journals, and government publications. Data analysis involved qualitative and quantitative techniques, analyses of variance (ANOVA), and Structural Equation Modelling (SEM) which tested the hypothesized relationship in this study. Statistical software such as Statistical Package for Social Sciences version 21, MS-Excel for Windows 8, Analysis of Moment Structures version 17, and SmartPLS version 2.0 was used for analysis. The theoretical models and hypotheses were tested based on empirical data gathered from 43 General Managers. The study findings indicate that corporate reputation positively and significantly influences performance (C.R = 5.907 at 5% α-level) and service innovation moderates (R2 change = 0.054) the relationship between corporate reputation and performance. The study results are meant to benefit hotel industry policymakers, academicians, and other opportunistic entrepreneurs. The recommendation is that the hotel industry should invest seriously in corporate reputation so as to influence customer purchase behavior and improved performance.Item Role of Customer Orientation on Customer Loyalty in the Hotel Industry in Kenya(The International Journal Of Business & Management, 2017-05) Wanjau, Kenneth Lawrence; Kosimbei, George; Arasa, Robert; Kangu, MaureenThe purpose of the study was to establish the role of customer orientation on customer loyalty in the hotel industry in Kenya. The study used the non-experimental cross-sectional survey design. A total of 147 hotels listed in the Kenya Association of Hotel Keepers and Caterers (KAHC) guide 2014 were studied. A census sampling technique was used. The respondents comprised of 147 customer relationship managers or equivalent. Semi structured questionnaires were used to collect primary data. Qualitative and quantitative techniques were used to analyze the data. Qualitative and quantitative techniques were used to analyse the data. Quantitative techniques were used to analyze the data. The study findings showed that customer orientation has contributed to customer loyalty in the hotel industry in Kenya. The study concludes that employees were easily accessible, empowered to take initiative and their knowledge of hotel procedures was recommendable. Stakeholders in the hospitality industry should be aware that a loyal customer does not only engage in repeat patronage but also provides positive word-of-mouth to other people, thereby increasing the revenue of the hotel. The implication of this, therefore, is that a customer’s change of patronage would have an impact in the long-term revenue of the hotel. Delivering quality service to customers is a must for success and survival in today’s competitive hospitality industry.Item Influence of Lean Quality Management on Operational Performance of Third Party Port-Centric Logistics Firms in Kenya(International Journal for Advanced Research and Novelty, 2017-08) Wanjau, Kenneth Lawrence; Gichira, Robert; Rucha, Kingsford M.; Njihia, James MurangaThis research paper largely explored lean quality as proposed by luminaries of lean concept. The study aim was to propose and test conceptual model of the relationship between lean quality and operational performance of third-party port-centric logistics (3PL) firms in Kenya. The objective was to determine the relationship between quality management and operational performance of third-party port-centric logistic firms in Kenya and test the hypothesis (H0) that there is no significant difference in the relationship between quality management and operational performance of Third-Party Port-Centric Logistics firms in Kenya. Most studies in the area were done outside the African continent and dwelt largely on manufacturing firms. Port-centric logistics as logistics services providers are critical to any country since they are the interface between exporter and importer and the study put a lot of emphasis on finding out the relationship between quality management as a lean practice and operational performance of these firms. This is the gap this research sought to address. A survey based on stratified sampling with a disproportionate approach consisting of 164 firms (15% of the population) was used in data collection using 164 questionnaires targeting 164 third party port-centric logistics firms. The response rate for this study was 75.6% (124 firms). Data analysis was carried out using moderated multiple regression (MMR) analysis where relationship between the two variables was determined. The relationship was determined and the tests of reliability using Cronbach alpha, normality using Q-Q plots and test of hypothesis conducted. The study found out that quality management variable is statistically and significantly related to the operational performance, contributing to the strength of the overall model (with adjusted R2 of 46.9%) with a beta coefficient of .167. This was considered good enough link with an appreciation that operational performance is also affected by other organizational and management factors outside the model that may be internal or external to the organization. Consequently, this study immensely provides information and knowledge that will play a role in research agenda in this area of lean management in services, in operations performance and 3PL firms. The study proposes policy formulation that would support measures that will boost and graft-in both quality and best practices that will eventually poster excellency in operational performance by third party port-centric logistics providers not only in Kenya but in east Africa and Africa at large.Item Influence of Technology Adoption on Entrepreneurial Orientation amongst SMEs Operators in Kenya(The International Journal Of Humanities & Social Studies, 2014) Wanjau, Kenneth Lawrence; Kimando, Njogu; Sakwa, Maurice; Kihoro, John M.Small and Medium Enterprises are important for economic development and jobs creation in Kenya. They face a common challenge and as a result there is need to improve on their technological advancement and innovation. The Alcohol Act 2010 was introduced in Kenya and it seeks to regulate the alcohol production and sales. The aim of this study was to assess the influences of technology adoption on entrepreneurial orientation amongst SMEs operators in Kenya. The target population was 115 owners/managers of alcohol retailing SMEs who have been in business for the last five years and are members of Pub, Entertainment and Restaurant Association of Kenya (PERAK). Qualitative and quantitative techniques were used to analyze both descriptive and inferential statistics.Item Performance of Incubator Centres in Kenya: The Pivotal Role of Entrepreneurial Management(International Journal of Research in Business and Social Science, 2018) Kinya, Miriti Jane; Wanjau, Kenneth Lawrence; Omondi, Humphrey R.Globally, countries are strategically positioning themselves for market leadership due to dynamic business environment. Entrepreneurial spirit is seen as the strategy that will deliver this agenda. This spirit, is believed to be behind the innovative business that revolutionizes the business world. In a dynamic and complex environment, the success of any business is pegged on the entrepreneurial operations of a firm. Entrepreneurial-oriented firms have been proven to be ahead of competition because they are always introduced new products and services and in turn improve their financial results. Scholars believe that learning and development can occur amongst people who actively engage in a common enterprise. This makes learning empowering and productive and thus sustains entrepreneurial orientation. This in turn produces communities of entrepreneurial practice. The role of the entrepreneurial manager is to nurture communities of growth-oriented firms where entrepreneurial learning takes place. The purpose of this study is to assess the relationship between entrepreneurial management and performance of incubator centres in Kenya. The study used a correlation design because it focused on a causal-effect relationship. The study population was 41 incubator managers in Kenya. After missing data analysis two respondents were expunged leaving 39 respondents. Secondary data was obtained from published sources such as company reports, manuals and research done by other scholars. Structural Equation Modelling (SEM) approach was used to analyze the measurement model and test the hypothesized relationship in this study. Simple linear regression model was used to measure the strength of the relationship between entrepreneurial management and performance incubator centre in Kenya. The joint effect model results indicated that entrepreneurial management had a significant relationship with performance of incubator centre.Item Effect of Broadcast Policy & Regulations on Timely Implementation of the Analogue to Digital Migration in Kenya(2016) Wanjau, Kenneth Lawrence; Kitisha, George Nyabera; Mwangi, Waweru; Ndung’u, Stanley IrunguItem Influence of Aggressiveness and Conservativeness in Investing and Financing Policies on Performance of Industrial Firms in Kenya(IOSR Journal of Economics and Finance (IOSR-JEF), 2014-01) Kungu, J.N.; Wanjau, Kenneth Lawrence; Waititu, Antony, G.; Gekara, Geoffrey M.Working capital level determines whether a firm is aggressive or conservative in its operations. Aggressiveness in application of working capital management brings about improved financial performance but at the same time increases the level of risk. The paper looks at the influence of working level on performance in the industrial firms in Kenya.A sample was determined through stratified sampling method in order to include all different types of industries in Kenya. A questionnaire was used to collect data from chief Finance Officers of industrial firms in Kenya. Both descriptive and inferential analyses were done. Analysis of Variance (ANOVA) and regression analysis were used to test the hypothesis. The results show that there is a positive relationship between performance and working capital levels inindustrial firms in Kenya (0.544). Working Capital Levels explain 29.6% of the performance in the industrial firms in Kenya. 60.4% of the variation in performance is explained by other factors. The findings of the study revealed that the finance managers are cautious in the use of working capital items. They apply moderate financing and investment strategies.Therefore, we recommend the finance managers to be trained on issues of better utilization of working capital items for improved performance.Item Effects of Credit Policy on Profitability of Manufacturing Firms in Kenya(IOSR Journal of Economics and Finance (IOSR-JEF), 2014-01) Kungu, James, N.; Wanjau, Kenneth Lawrence; Waititu, Antony, G.; Gekara, Geoffrey M.This paper considered the effects of credit policy on profitability of manufacturing firms in Kenya. The study looked at the elements that constitute the credit policy; credit terms, collection efforts, credit period and credit standards. A descriptive research design was used to collect the data from the field and a stratified random sampling technique was used to come up with a sample of 81 manufacturing firms. A questionnaire was used to collect data from 81 manufacturing firms in Nairobi industrial area and its environs in Kenya. However, only 71 questionnaires were returned. The chief finance officers of the manufacturing firms were requested to fill in the questionnaire. Both descriptive and inferential analyses were done. Analysis of Variance (ANOVA) and regression analysis were used to test the hypothesis. The results show that there is a positive relationship between profitability and credit policy in the manufacturing firms in Kenya (0.304). Credit policy explains only 9.2% of the profitability in the manufacturing firms in Kenya. 90.8% of the variation in profitability is explained by other factors. The findings of the study revealed that the way credit policy is designed impacts on the profitability of manufacturing firms. Therefore, we recommend that the finance managers of manufacturing firms regularly review the credit policy of their firms to ensure that they are ideal and result in increased profitability.