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Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro processing SMEs in Kenya
(2020) Ombaka, Beatrice Elesani; Kariuki, Francis K.; Kyalo, Teresia
This paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.
Relationship between process innovation, entrepreneurial passion and performance of pharmaceutical manufacturing firms in Kenya.
(Strategic Studies in Business and Finance, 2023-09) Maina, Kanyi Joseph; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324; Kyalo, Teresia
The study explores the impact of entrepreneurial passion on process innovation and firm performance, based on self-efficacy theory. Relevant hypotheses were proposed, and the promotion mechanism of entrepreneurial passion on process innovation and enterprise performance was analyzed. A survey of 150 Kenyan firm owners/managers was conducted, and the results showed that process innovation has a significant positive effect on performance. Entrepreneurial passion is a significant moderator of the relationship between process innovation and performance, with firms with higher levels of passion achieving greater performance from implementing process innovation. This suggests that entrepreneurial passion can guide entrepreneurial persistence and promote enterprise performance by stimulating positive emotions and creativity. The study suggests that effective management of process innovation can enhance performance and encourage more entrepreneurial behavior in competitive business environments.
The Role of Product Innovation and Entrepreneurial Passion on Performance of Manufacturing Pharmaceutical Companies in Kenya.
(2023-09) Maina, Kanyi Joseph; Lawrence, Wanjau Kenneth https://orcid.org/0000-0002-3146-5324; Kyalo, Teresia
The study explores the impact of entrepreneurial passion on process innovation and firm performance, based on self-efficacy theory. Relevant hypotheses were proposed, and the promotion mechanism of entrepreneurial passion on process innovation and enterprise performance was analyzed. A survey of 150 Kenyan firm owners/managers was conducted, and the results showed that process innovation has a significant positive effect on performance. Entrepreneurial passion is a significant moderator of the relationship between process innovation and performance, with firms with higher levels of passion achieving greater performance from implementing process innovation. This suggests that entrepreneurial passion can guide entrepreneurial persistence and promote enterprise performance by stimulating positive emotions and creativity. The study suggests that effective management of process innovation can enhance performance and encourage more entrepreneurial behavior in competitive business environments.

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