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Author: search.filters.author.Ntabo, Victor OndaraSubject: search.filters.subject.Cognitive Linguistics

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    A metaphoric analysis of Miriri’s Ekegusii pop song Ebunda
    (2021) Ntabo, Victor Ondara; Ouma, George Ogal
    The study undertakes a metaphoric analysis of the animal metaphors in Miriri’s Ekegusii pop song “Ebunda” (a donkey) to reveal meaning. The meaning of the animal metaphors in the song might be elusive to the majority of the fans because metaphor is principally a matter of thought and action which is often situated in a specific context. The study employed the descriptive research design to describe the metaphors as used in the song. First, four coders (including the researchers) were employed to identify the metaphors in the song through the Metaphor Identification Procedure Vrije Universiteit. Secondly, the metaphors in the song were classified into animal metaphors based on the levels of the principle of Great Chain of Being metaphor (GCBM). The animal metaphors in “Ebunda” were then explained using the Conceptual Metaphor Theory. The study reveals that animals are stratified source domains used to effectively conceptualize human beings as highlighted in the song. In addition, the animal metaphors in “Ebunda” are used on a cognitive basis to reveal the perceptions Abagusii (the native speakers of Ekegusii) have about some animals in society. Metaphors are crucial ways of communication and are best explained using the Cognitive Linguistics paradigm.
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    Unpacking modified idiomatic expressions in Kenyan political discourse: A cognitive linguistic perspective
    (2022) Ogal, George Ouma; Kirigia, Eliud Kiruji; Ntabo, Victor Ondara
    Political discourse employs colorful expressions to establish strong relationships with the audience. Speakers or writers exploit the relationship between human language and socio-political experiences to initiate creative discourses through modification of expressions. Against this background, this study sets out to investigate the meaning of modified idiomatic expressions in Kenyan political discourse. The study has two objectives: to describe the structural and lexical modification of idiomatic expressions and to interpret the modified forms using vital relations. The study employs descriptive research design. The study randomly sampled ten idioms used during the 2017 General Elections and used content analysis to establish the lexical and structural relationships between the canonical and modified expressions. The idioms were analyzed using the Conceptual Integration Theory to preserve the link between two expressions and account for the emergent meaning. The study found that Kenyan political discourse achieves figurative competencies through modified idioms. Interpretation of modified idioms requires a thorough understanding of vital relations and pragmatic inferences. Further, Cognitive Linguistics establishes backstage cognition and supplies the elements omitted by grammar. The study concludes that modified idiomatic expressions achieve contextual significance. Consumers of modified idiomatic expressions should immerse themselves in the socio-political backgrounds to unmask the emergent meaning.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023-06-06) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.
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    A Categorization Strategy for Objects Metaphors in Ekegusii Pop Songs
    (Refaad, 2019) Ntabo, Victor Ondara
    The principle of Great Chain of Being Metaphor (GCBM) is normally resourceful in the analysis of metaphors. This is because the GCBM assigns a place for any phenomenon in the universe in a strict hierarchical system thus helping in understanding one thing based on another. For example, the objects chain is the second last level which is very useful in conceptualizing objects metaphors in society. Composers of Ekegusii pop songs (EPS) employ objects metaphors which refer to concreteness and abstractness to communicate their message in a subjective manner. However, the GCBM does not effectively account for concreteness and abstractness in objects metaphor analysis. The paper, therefore, devises a categorization strategy to aid in the analysis of the metaphors in EPS. Using a qualitative research design, the study identifies, classifies and interprets the metaphors in the selected EPS using the Conceptual Metaphor Theory (CMT) and the Metaphor Identification Procedure Vrije Universiteit (MIPVU). Obwanchani (Love) EPS by Ontiri Bikundo was purposively sampled for the study based on its richness in metaphors and popularity in FM stations in Kenya. The research found that the objects metaphors are source domains in the construction of metaphors related to human beings in EPS. The paper concludes that metaphors are crucial ways of communication and should be analyzed using a Cognitive Linguistics approach. The study recommends that language researchers should adopt a categorization strategy to effectively analyze the objects metaphors.