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Author: search.filters.author.Ntabo, Victor OndaraSubject: search.filters.subject.Conceptual Mappings

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    A metaphoric analysis of Miriri’s Ekegusii pop song Ebunda
    (2021) Ntabo, Victor Ondara; Ouma, George Ogal
    The study undertakes a metaphoric analysis of the animal metaphors in Miriri’s Ekegusii pop song “Ebunda” (a donkey) to reveal meaning. The meaning of the animal metaphors in the song might be elusive to the majority of the fans because metaphor is principally a matter of thought and action which is often situated in a specific context. The study employed the descriptive research design to describe the metaphors as used in the song. First, four coders (including the researchers) were employed to identify the metaphors in the song through the Metaphor Identification Procedure Vrije Universiteit. Secondly, the metaphors in the song were classified into animal metaphors based on the levels of the principle of Great Chain of Being metaphor (GCBM). The animal metaphors in “Ebunda” were then explained using the Conceptual Metaphor Theory. The study reveals that animals are stratified source domains used to effectively conceptualize human beings as highlighted in the song. In addition, the animal metaphors in “Ebunda” are used on a cognitive basis to reveal the perceptions Abagusii (the native speakers of Ekegusii) have about some animals in society. Metaphors are crucial ways of communication and are best explained using the Cognitive Linguistics paradigm.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023-06-06) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.