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Author: search.filters.author.Ntabo, Victor Ondara

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    A metaphoric analysis of Miriri’s Ekegusii pop song Ebunda
    (2021) Ntabo, Victor Ondara; Ouma, George Ogal
    The study undertakes a metaphoric analysis of the animal metaphors in Miriri’s Ekegusii pop song “Ebunda” (a donkey) to reveal meaning. The meaning of the animal metaphors in the song might be elusive to the majority of the fans because metaphor is principally a matter of thought and action which is often situated in a specific context. The study employed the descriptive research design to describe the metaphors as used in the song. First, four coders (including the researchers) were employed to identify the metaphors in the song through the Metaphor Identification Procedure Vrije Universiteit. Secondly, the metaphors in the song were classified into animal metaphors based on the levels of the principle of Great Chain of Being metaphor (GCBM). The animal metaphors in “Ebunda” were then explained using the Conceptual Metaphor Theory. The study reveals that animals are stratified source domains used to effectively conceptualize human beings as highlighted in the song. In addition, the animal metaphors in “Ebunda” are used on a cognitive basis to reveal the perceptions Abagusii (the native speakers of Ekegusii) have about some animals in society. Metaphors are crucial ways of communication and are best explained using the Cognitive Linguistics paradigm.
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    Unpacking modified idiomatic expressions in Kenyan political discourse: A cognitive linguistic perspective
    (2022) Ogal, George Ouma; Kirigia, Eliud Kiruji; Ntabo, Victor Ondara
    Political discourse employs colorful expressions to establish strong relationships with the audience. Speakers or writers exploit the relationship between human language and socio-political experiences to initiate creative discourses through modification of expressions. Against this background, this study sets out to investigate the meaning of modified idiomatic expressions in Kenyan political discourse. The study has two objectives: to describe the structural and lexical modification of idiomatic expressions and to interpret the modified forms using vital relations. The study employs descriptive research design. The study randomly sampled ten idioms used during the 2017 General Elections and used content analysis to establish the lexical and structural relationships between the canonical and modified expressions. The idioms were analyzed using the Conceptual Integration Theory to preserve the link between two expressions and account for the emergent meaning. The study found that Kenyan political discourse achieves figurative competencies through modified idioms. Interpretation of modified idioms requires a thorough understanding of vital relations and pragmatic inferences. Further, Cognitive Linguistics establishes backstage cognition and supplies the elements omitted by grammar. The study concludes that modified idiomatic expressions achieve contextual significance. Consumers of modified idiomatic expressions should immerse themselves in the socio-political backgrounds to unmask the emergent meaning.
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    Representation of young people in Ekegusii proverbial metaphors: An image schematic account.
    (2023) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Proverbial metaphors are useful resources for communicating known truths about life in a given community. Most African proverbial metaphors, however, make reference to customs and situations that might be unfamiliar to some language users especially young people. On the basis of this background, this study employed image schemas to interpret Ekegusii proverbial metaphors that allude to young people. The research was anchored within descriptive research design. Primary data was collected from four Ekegusii respondents of an advanced age of at least seventy years old through an interview schedule. The collected data were then subjected to the Metaphor Identification Procedure Vrije Universities (MIPVU) in which four annotators were used to identify Ekegusii proverbial metaphors. Seven Ekegusii proverbial metaphors that refer to young people were identified through MIPVU. The identified proverbial metaphors were then subjected to the FORCE and CONTAINER schemas and their subsidiary schemas for analysis. The paper reveals that there are norms and customs regarding young people that are conveyed through Ekegusii proverbial metaphors. In addition, image schemas are fundamental in explaining the role, place, and cultural expectations of young men and women in Gusii. The study concludes that proverbial metaphors are useful tools of communication, and should be interpreted using Cognitive Linguistics paradigm.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.
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    The Role of Plantosemic Metaphors in the Conceptualization of the Males in Ekegusii: A Cognitive Linguistic Approach
    (2023-06-06) Ndung’u, Catherine Waithera; Ntabo, Victor Ondara
    Plants are fundamental in the transference of semantic aspects that are helpful in structuring maleness in society. As a result, plantosemic metaphors which enhance conceptualization of omosacha (a man) are ubiquitous in Ekegusii. This study employed conceptual mappings to evaluate Ekegusii plantosemic metaphors. The study adopted descriptive research design. First, an interview schedule was utilised to establish the terms used to describe men in Ekegusii from 48 Ekegusii native respondents purposively sampled using the criterion of gender. The collected terms were then subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU) in which four annotators undertook the MIPVU procedure. Through MIPVU, ten metaphors were identified. The study then selected three metaphors that describe a man as a plant hence the Ekegusii plantosemic metaphors for analysis. The study reveals that Ekegusii plantosemic metaphors are critical in validating the culturally assigned roles to men among Abagusii. Moreover, the principle of conceptual mappings is useful in divulging critical issues concerning gender relations between men and women in Gusii. The paper concludes that metaphor is a valuable tool of communication and should be explained using the Cognitive Linguistics framework.
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    A Categorization Strategy for Objects Metaphors in Ekegusii Pop Songs
    (Refaad, 2019) Ntabo, Victor Ondara
    The principle of Great Chain of Being Metaphor (GCBM) is normally resourceful in the analysis of metaphors. This is because the GCBM assigns a place for any phenomenon in the universe in a strict hierarchical system thus helping in understanding one thing based on another. For example, the objects chain is the second last level which is very useful in conceptualizing objects metaphors in society. Composers of Ekegusii pop songs (EPS) employ objects metaphors which refer to concreteness and abstractness to communicate their message in a subjective manner. However, the GCBM does not effectively account for concreteness and abstractness in objects metaphor analysis. The paper, therefore, devises a categorization strategy to aid in the analysis of the metaphors in EPS. Using a qualitative research design, the study identifies, classifies and interprets the metaphors in the selected EPS using the Conceptual Metaphor Theory (CMT) and the Metaphor Identification Procedure Vrije Universiteit (MIPVU). Obwanchani (Love) EPS by Ontiri Bikundo was purposively sampled for the study based on its richness in metaphors and popularity in FM stations in Kenya. The research found that the objects metaphors are source domains in the construction of metaphors related to human beings in EPS. The paper concludes that metaphors are crucial ways of communication and should be analyzed using a Cognitive Linguistics approach. The study recommends that language researchers should adopt a categorization strategy to effectively analyze the objects metaphors.
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    A Cognitive Semantics Analysis of Fulstop and Valentine Taarab Songs by Khadija Kopa and Mzee Yusuf
    (International Journal of Psychology Research, 2017) Ntabo, Victor Ondara
    The Taarab composers and singers Khadija Kopa and Mzee Yusuf have gained appeal for their hilarious and metaphorical songs. In particular, the songs, Fulstop by Khadija Kopa and Valentine by Mzee Yusuf have been a massive hit with many Kenyans as they are regularly played in coastal FM stations and social gatherings, thanks to their use of metaphors and witticism. Basically, the song Fulstop is about Khadija Kopa’s self-praise of her achievements in the music industry and the pieces of advice she offers the youths to stay away from vices especially drugs and substance abuse and illicit sex. Mzee Yusuf paints a picture of a patriarchal male member in society who is “worshipped” by women. Using four coders including the researcher, this paper set out to identify the metaphors in the songs through the Metaphor Identification Procedure Vrije Universiteit (MIPVU). In addition, the study explains the meaning of the metaphors using the Cognitive Semantics framework. Content analysis which is within the qualitative research paradigm, also guided the analysis of the metaphors in the songs. The study found that the MIPVU is an effective method of identifying metaphors in songs. Also, the study notes that animal, human being, plant and object metaphors are source domains in the construction of metaphors in the songs. The study concludes that the metaphors in taarab songs belong inherently to different levels of the generic Great Chain of Being Metaphor (GCBM)
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    A Cognitive Approach to EkeGusii Pop Songs
    (Australian International Academic Centre, 2018-03) Ntabo, Victor Ondara; Gathigia, Moses Gatambuki; Nyarigoti, Naom Moraa
    A review of literature on pop songs reveals that composers use metaphors to communicate their feelings. In particular, the meaning of the metaphors in EkeGusii pop songs needs to be interpreted to reveal the message of the composers. The EkeGusii pop singer Christopher Mosioma’s (Embarambamba) songs have gained fame in Kenya because of their richness in the usage of metaphors. One of Christopher Mosioma’s songs, amasomo (education) which was launched in 2015 has gained acclaim from Kenyans. The song amasomo (education) is basically presented as a piece of advice to students to embrace education in order to optimally reap from its benefits. The study identified 10 metaphors in the song amasomo (education) through the Metaphor Identification Procedure Vrije Universiteit. In order to interpret the metaphors in the EkeGusii pop song amasomo (education), the Conceptual Metaphor Theory complemented by the folk conception of the generic Great Chain of Being Metaphor were employed. The study employed four coders (including the researchers) in the identification of the metaphors. The study found that, inter alia, animal, plant and object metaphors are used in the song amasomo (education). The study concludes that the metaphors in the EkeGusii pop songs belong inherently to different levels of the generic Great Chain of Being Metaphor
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    The Value of Metaphors in Ken Walibora’s Kiswahili Text: ‘Kidagaa Kimemwozea’
    (European Journal of Applied Linguistics Studies, 2019) Ntabo, Victor Ondara
    The novelist Ken Walibora employs metaphors in his Kiswahili text Kidagaa Kimemwozea to discuss about the subject of neocolonialism in different perspectives. Due to the metaphoric language used, meaning might be elusive to the readers because metaphor is primarily a matter of thought and action which is normally situated in a specific context. This research, therefore, uses the Cognitive Linguistics framework to objectively reveal the meaning of the metaphors in the text. In the novel, the king (Mtemi Nasaha Bora) is expressed as irrational, dictatorial, oppressive and amorous. However, the protagonist (Amani) conspires with the king’s son to exploit the father’s weakness for the benefit of the common citizens. This study establishes the metaphors in the text using the Metaphor Identification Procedure Vrije Universiteit (MIPVU) and then classifies them into conceptual domains using the principle of Great Chain of Being Metaphor (GCBM). The conceptual mapping which is a tenet of the Conceptual Metaphor Theory is used to evaluate the identified metaphors. This study adopts a qualitative research approach. The paper reveals that animals, plants and objects are stratified source domains richly used to depict the characters in the novel. For a better appreciation of metaphors, the research recommends that it is salient to use the cognitive linguistics approach to understand contextual language against the cultural, historical and geographical backdrop. The paper concludes that metaphors are vital tools of communication and should be explained using the cognitive linguistics approach.