Department of Psychology and Communication Technology

MEDIA COVERAGE, CONTENT FRAMING AND AUDIENCE PERCEPTION OF WILDLIFE CONSERVATION DISCOURSE IN KENYA

MBURU, JINARO PAUL (Karatina University, 2023-10)

Audience perception of wildlife conservation discourse in Kenya has been negative as evidenced in the results of conservation efforts. The general objective of the study was: to investigate the influence of media coverage, ...
BEHAVIOUR CHANGE COMMUNICATION STRATEGIES AND MEN’S RESPONSE TO PROSTRATE CANCER SCREENING IN CENTRAL KENYA

NDUNG’U, SAMUEL KAHURA (Karatina University, 2022-11)

Effective communication has been proven to influence people’s attitude and approach towards an issue that affects them. The use of Behaviour Change Communication (BCC) has been recommended as one of the strategies that can ...
CONTEXTUAL FACTORS INFLUENCING LONELINESS AMONG LEARNERS IN SECONDARY SCHOOLS IN MURANG’A COUNTY, KENYA

BARU, PETER MURIUKI (Karatina University, 2020-12)

The impact of loneliness on productivity among human beings and especially learners in secondary schools continue to be a subject of great concern to philosophers, educationists and policy makers. The contextual factors ...