Browsing School of Business by Author "Ng’etich, P. K"
Now showing items 1-1 of 1
-
The Influence of Technology Enabled Service Differentiation Strategy on Post-Pandemic Reopening Performance of Star-Rated Hotels in The South Rift Circuit
Ng’etich, P. K; Mengo, N.; Cherono, V. (2023)One of the most competitive industries in Kenya and the entire continent of Africa is the hotel industry, which contributes significantly to the country's economy. As a result, the sector is a significant source of foreign ...