Browsing School of Business by Title
Now showing items 1-20 of 221
-
2. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya
(2017-01)Stakeholders such as local communities and service providers have long been engaged in tourism planning, however, there is rare insights into stakeholder collaboration in destination branding (Pike and Page, 2014). This ... -
4. Measuring efficiency and benchmarking classified two-five star hotels in Nairobi and Mombasa, Kenya
(KENYATTA UNIVERSITY, 2012-04)The Government of Kenya recognizes the role played by hotels and restaurants in terms of wealth creation, contribution to Gross Domestic Product (GDP) and its multiplier effect that acts as a stimulus to the growth of other ... -
Accounting Education: The Role of Universities in Imparting Susaintnability Accounting Knowledge to the Stakeholders Through Industry Linkage.
(The International Journal of Accounting and Business Society, 2017-08)In the wake sustainability agendas that lead to green growth in the developing countries, the focus has been in the practice and accounting for Social, Environmental and Economic (SEE) activities by both processing and ... -
Agricultural Imports, Agriculture Productivity and Economic Growth in sub-Saharan Africa: A Bootstrap Granger Noncausality Analysis in Heterogeneous Panels
(Journal of African Trade, 2020-09-08)This study investigates the causal links among agricultural imports, agriculture productivity, and economic growth in 40 sub-Saharan African countries over the period 1990–2015. Granger noncausality tests are ... -
Analysis of Post Loan Disbursement Allocation and Performance of Non-Prime Household Loan in Microfinance Banks in Kenya
(2017-08)The part played by non-prime household loans in improving the lives of many people who cannot afford collateral glob-ally cannot be ignored. Many Microfinance Banks in many economies worldwide have tried to maintain the ... -
Analysis of Third Party Loan Guarantee and Performance of Non-Prime Household Loans
(HATASO, USA, 2017) -
Application and Practice of Sustainable Procurement in Kenya
(International Journal of Innovative Science, Engineering & Technology, 2015-12)Sustainable procurement isn’t simply about being “green” but it’s also about; socially and ethically responsible purchasing, minimizing environmental impact through the supply chain, delivering economically sound solutions ... -
Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town
(European Journal of Business and Social Sciences, 2015-09)In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. ... -
Assessing the Relationship Between Brand Message and Guests’ Choice in the Sarova Hotel Chain in Nairobi
(Hotel and Tourism Management, 2019-12)Hotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches. The effectiveness of hotel branding among the ... -
Assessment of Farmers’ Adaptation to the Effects of Climate Change in Kenya: the Case of Kyuso District
(Journal of Economics and Sustainable Development, 2012)The study was carried out to assess how farmers in Kyuso District have adapted to the effects of climate change. Survey data was collected from 246 farmers from six locations that were sampled out through a multistage and ... -
Assessment of Micro Financial Institution Funding on the Performance of Small and Medium Enterprises in Murang’a County-Kenya
(European Journal of Business and Social Sciences, 2014)The fundamental purpose of this study was to assess the impact of Micro finance Institutions (MFIs) funding on the performance of Small and Medium Enterprises (SMEs) in rural Murang’a. Simple random sampling technique was ... -
An Assessment of the Influence of Disability Legislation Awareness on Employability of Persons with Disabilities in Post-Secondary Institutions in Kirinyaga County, Kenya.
(2017)Globally, unemployment and underemployment of persons with disabilities is a major concern. A World Bank report shows that 20% of the world’s poor are persons with disabilities, 60% of them living in developing countries, ... -
Assessment of the Relationship Between Entrepreneurial Orientation, Organisational Culture Adaptability and Performance of Christian Faith-Based Hotels in Kenya
(International Journal of Entrepreneurial Knowledge, 2019-03-15)Organisational culture has been the focus in both theory and practice and has captured attention throughout the last decade because of its substantial relationship between the concept itself and its outcomes such as gaining ... -
Brand Personality and Destination Brand Competitiveness; A mediated symbiotic relationship, a study of Kenya's tourism industry
(RS Publication, 2017-09)Although branding has been acknowledged as a fundamental element of destination brand competitiveness, and there is agreement that effective branding promotes development and growth of an industry, the organisation of ... -
Capital Intensity and Financial Performance Of Manufacturing Companies Listed At Nairobi Securities Exchange.
(International Journal of Scientific & Engineering Research, 2019-09)ixed assets form a significant portion of a company’s expenses and instrumental in shaping probable returns for organizations. Capital intensity for manufacturing companies is vital in informing cost management and investment ... -
Cash management practice, SACCO size and Kenya’s deposit taking saving and credit co-operatives financial sustainability
(Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020)Deposit taking Savings and Credit Co-operatives (SACCO) are solution to social dilemmas like abject poverty, living standards and unemployment. Nevertheless, 14 percent do not maintain sound cash management practices despite ... -
Challenges Facing Women Entrepreneurs in Africa -A Case of Kenyan Women Entrepreneurs
(ijamee, 2014-06)Entrepreneurship is the engine of economic growth and wheel that pedal the vehicle of economic development and has been recognized for its importance in the area of job creation, revenue generation, poverty alleviation and ... -
Client Selectıon Criteria and Performance of Incubator Centers in Kenya: A Resource based Approach
(2018)Business incubators are regarded as entrepreneurial hubs, unleashing entrepreneur’s ideas and businesses into the market, in turn, jobs are created and the economy of the area is improved. Due to the stiff competition for ...
