Browsing School of Business by Subject "Strategy"

Now showing items 1-2 of 2

    • Emerging Trends Shaping Contemporary Business Strategy 

      Gakure, Roselyn; Keraro, Victor; Okari, Headmound; Kiambati, Kellen (Prime Journals, 2012-09-18)
      This study constitutes a theoretical review of existing literature relevant to the subject. The study examines and briefly discusses salient issues in conventional business strategy formulation and execution. It identifies ...

    • Influence of Strategic Physical Resources on Performance of Small and Medium Manufacturing Enterprises in Kenya 

      Murimi, Muturi Moses; Ombaka, Beatrice; Muchiri, Joseph (International Journal of Business and Economic Sciences Applied Research, 2019-05-13)
      Purpose This study sought to determine the influence of strategic physical resources on performance of small and medium manufacturing enterprises in Kenya. Anchored on the Resource Based View (RBV) theory the study ...