Search
Now showing items 1-3 of 3
Liking Evaluation of Public Relations Programmes to Efficiency of Measurement Approaches Applied
(International Journal of Innovative and Research Development, 2016-06)
This study reviews the existing literature relevant to measurement approaches and evaluation of Public Relations programmes. The study examines and in brief explores efficiency of measurement approaches in evaluation of ...
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya
(Journal of Marketing and Consumer Research, 2016)
The financial institutions in Nyahururu have experienced a scenario in which customers shift loyalty to different institutions over time, a situation that has led to managers’ complaints on matters of customers’ retention. ...
Top management team characteristics, strategy implementation, competitive environment and organizational performance a critical review of literature
(2016-06)
Ever growing dynamism in the world requires Top Management Teams (TMT) in strategy formation and organizational performance. Empirical work on the relationship between TMT and organization performance yields conflicting ...