| dc.contributor.author | Kabucua, John Mutugi | |
| dc.contributor.author | Kiambati, Kellen Kathuure | |
| dc.contributor.author | Oriaso, Silas Odongo | |
| dc.date.accessioned | 2018-10-05T07:17:46Z | |
| dc.date.available | 2018-10-05T07:17:46Z | |
| dc.date.issued | 2016-06 | |
| dc.identifier.citation | International Journal of Innovative and Research Development, June, 2016 Vol 5 Issue 7 | en_US |
| dc.identifier.issn | 2278 – 0211 | |
| dc.identifier.uri | https://karuspace.karu.ac.ke/handle/20.500.12092/2152 | |
| dc.description.abstract | This study reviews the existing literature relevant to measurement approaches and evaluation of Public Relations programmes. The study examines and in brief explores efficiency of measurement approaches in evaluation of Public Relations. The key measurement approaches identified and discussed are Reach and Impression, Opinion and advocacy, Return on investment, and Advertising Value Equivalents. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Innovative and Research Development | en_US |
| dc.subject | Measurement approaches | en_US |
| dc.subject | evaluation of public relations | en_US |
| dc.subject | standards | en_US |
| dc.subject | efficiency | en_US |
| dc.subject | theoretical review of existing literature | en_US |
| dc.title | Liking Evaluation of Public Relations Programmes to Efficiency of Measurement Approaches Applied | en_US |
| dc.type | Article | en_US |
