| dc.description.abstract | Strategic entrepreneurship has been associated with adopting technologies, products, and
administrative innovations which culminate in better firm performance. The current
rapidly changing and highly competitive market has put companies under great pressure
to adopt sustainable practices, in terms of keeping a healthy balance among economic,
environmental, and social performances. Studies done in the hotel industry have not
addressed the contribution of strategic entrepreneurship on performance and
competitiveness. The general objective of this study was to determine the influence of
strategic entrepreneurship on performance among medium hotel enterprises in Kenyan
cities. Specifically, the study examined the influence of entrepreneurial mindset on
performance, established the influence of innovations on performance, analyzed the
influence of capital mobilization on performance, examined the effect of networks on
performance, and established the moderating influence of lean-green practices on the
relationship between strategic entrepreneurship and performance of medium hotel
enterprises in Kenyan cities. The study was anchored on Schumpeterian Innovations
Theory, Natural Resource Based-View Theory, and Dynamic Capabilities Theory. The
study adopted the pragmatic research philosophy and employed a mixed-method
research design. The study population was 534 managers of medium sized hotel
enterprises in Mombasa, Kisumu, and Nairobi. The sample size was determined using
the Yamane (1967) sampling formula, resulting in a sample of 229 respondents. A
proportionate stratified sampling technique was applied to get a representative sample of
each city. Primary data was collected using a semi-structured questionnaire. A pilot
study was carried out in Nanyuki and Embu towns among medium hotel enterprises to
test the reliability and accuracy of the research instruments. Construct validity was
determined by calculating average variances extracted (AVEs) for each construct, then
reliability using Cronbach’s Alpha internal consistency index. The Statistical Package
for Social Sciences (SPSS) was used as the main software for data analysis. The data
was analyzed using descriptive and inferential statistics. Pearson’s correlation and
regression models were used to analyze quantitative data while qualitative data was
analyzed using content analysis. The hypothesis testing used structural equation
modeling. The hierarchical multiple moderated regression model was used to measure
the strength of the relationship between strategic entrepreneurship , lean-green practices
and performance of medium hotels in Kenyan cities. From the joint effect model the
results established that strategic entrepreneurship had the most significant influence on
performance of medium hotels in Kenyan cities (Regression coefficient .751, p = .000)
followed by lean-green practices (Regression coefficient .417, p = .000), and positively
and significantly moderate the relationship between strategic entrepreneurship and
performance (Regression coefficient .937, p = .017) with R2 change 1 percent additional
variance. The study concluded that lean-green practices positively moderate the
relationship between strategic entrepreneurship and performance of medium hotels.
Based on the findings, the study recommends enhancement of designing, implementing,
and utilizing strategic entrepreneurship with lean-green practices in medium hotels
production matrix. The findings are beneficial to the management and stakeholders in
the hotel industry and academia. | en_US |
