School of Business
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Item Entrepreneurial Networking Strategic Renewal and Performance of Youth-Owned Agro-Processing Small and Medium Enterprises in Selected Counties in Kenya(2021-12-24) Kariuki, Francis K.; Kyalo, Teresiah; Ombaka, BeatriceThe current business environment has become very dynamic, and this comes with threats and opportunities. Some of the factors that pose a challenge in this environment are new entrants, loss of competitive advantage, or rapid change in technology. In Kenya, SMEs suffer the same fate despite the critical role they play in the country. Most youth business startups fail in their third year, and very few enterprises have grown into large formal organizations. To survive in this dynamic environment, entrepreneurial networking becomes an important strategy that can be adopted by organizations. The objective of this study was thus trying to examine the influence of entrepreneurial networking strategic renewal on the performance of youth-owned SMEs. The specific objectives were membership in social networks, professional networks, business networks, and social networks and their influence on SMEs’ performance. The research design adopted was a descriptive cross-sectional survey. The study targeted youth-owned agro-processing SMEs registered by the Ministry of Trade and Industry from four County Governments namely, Nyeri, Kirinyaga, Murang’a, and Nyandarua. The population that constituted the sampling frame was 287 youth-owned enterprises. Quantitative data were collected by the use of a structured questionnaire. The overall model study was R2 = 0.092, meaning that entrepreneurial networking strategies explained 9.2% of the variation in SMEs’ performance. The study coefficients indicated that holding all other factors constant, changing entrepreneurial networking strategies by one unit would result in a 0.324 change in the performance of youth-owned agro-processing SMEs. The value of t is 6.095, which was >2, and the p-value of 0.000 which implied that there was a statistically significant influence of entrepreneurial networking strategies on performance. The study concluded that entrepreneurship networking influences the performance of the youth-owned agro-processing SMEs in Kenya. This study recommends there is a need for SMEs to further establish networks outside their business cycle.Item Mindset, Lean-Green practices and firm performance among medium hotels in Kenyan cities(2023) gunga Joseph Karimi; Kyalo Teresia Ngina; Gichuhi David, M.Firms are driven to maximize profits, requiring specialized techniques to improve performance. Firms can handle chaotic conditions by acting strategically. Global studies show high early-stage SME death rates. Hospitality studies have not examined how lean-green methods boost performance and competitiveness. Lean-green methods affect the entrepreneurial spirit and performance of medium sized hotels in Kenyan cities. The paper relies on discovery and dynamic capability theory. The article used mixed-methods, concurrent triangulation, and pragmatic philosophy. 534 medium hotel managers in Mombasa, Nairobi, and Kisumu were studied, and 229 were sampled using stratified random sampling. Data was collected by questionnaire and saved in MS Excel for case-variable screening and cleaning. SPSS 22 was used for data analysis. Pearson's correlation and regression models analyzed quantitative data. In Kenyan cities, entrepreneurial attitude positively affects medium hotel performance (=.775, t = 17.499, p.05). Lean-green synergy positively impacted performance (β =.527, t = 12.497, p ˂.05) and moderated the connection between entrepreneurial mentality and business performance. The study found that lean-green techniques boost performance. Lean-green production strategies are recommended by the study. These findings benefit hotel entrepreneurs, managers, academia, and legislators. The study proposes studying other industries besides hospitality to see whether comparable findings are found.Item Customer Relationship Management - Contemporary Concepts and Strategies(2024-10-30) Wanjau, Kenneth; ORCID https://orcid.org/0000-0002-3146-5324This chapter explores the role of emotional intelligence (EI) in fostering customer loyalty. The chapter begins by introducing the concept of emotional intelligence (EI) and some models of EI and its relevance in customer service. It highlights how businesses are increasingly recognizing the importance of emotional intelligence in building strong customer relationships. The chapter then delves into the key components of EI and its impact on customer loyalty. It discusses the concept of customer loyalty and subsequently provides an insight of how an entrepreneur can use the customer loyalty funnel to influence customer loyalty. The chapter concludes by emphasizing the significance of EI to an entrepreneur and encouraging businesses to prioritize its development as a key driver of customer loyalty. On the whole, this chapter aims to provide insights and practical guidance for entrepreneurs seeking to enhance customer loyalty through the cultivation of emotional intelligence.Item Culture and tourism: Role Of Culture and Ethnicity on leisure and travel participation(LAP LAMBERT Academic Publishing, 2011-06-29) Mbuthia, SusanAs Tourism is seen as the World's largest industry, it is without doubt that it is practiced everywhere and by almost everyone despite of their ethnicity, culture, values or traditions. The book brings to light a decisive background of the terms culture and Ethnicity, while exploring some major global issues that affect minorities when deciding upon where and how to go or participate in leisure. The Central message of this book is that as the world becomes a global village, people are seeing themselves in different parts of the world where they either become minorities, immigrants or simply "visitors". While the Book explains the terms such as ethnicity and minority, it also investigates the role culture and ethnicity plays while one decides to travel. Bon voyage!Collection