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Item 2. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya(2017-01) Rop, Wendy; Ogutu, Martin; Bichage, MethuselahStakeholders such as local communities and service providers have long been engaged in tourism planning, however, there is rare insights into stakeholder collaboration in destination branding (Pike and Page, 2014). This study examines whether stakeholder roles: Leadership, Brand Association, Brand Uniqueness, Co-creation and Perceived quality have a significant role as a mediating variable, between destination branding and competitive advantage. The study used random sampling of three hundred and eight tourism related business sectors across Nairobi, Nakuru, and Kisumu counties in Kenya. The Main Findings of the study are (i) Mediation effect of Leadership, brand association, Brand Uniqueness, Co-creation and Perceived Brand Quality with respect to independent and dependent variable are significant because their normal theory test for direct has a p value less than 0.05. This Concludes that Mediators referred to as Leadership, brand association, Brand Uniqueness, Co-creation and Perceived Brand Quality are partial mediators because there is reduction (not total elimination) from .6788 to .5709, .6788 to .5701, .6788 to .6088, .6788 to .6136, .6788 to .5476 of coefficient of X variable respectively. The results of the study will help with establishing strategies for the incorporation of the various stakeholders in destination branding strategies in the tourism industries.Item 4. Measuring efficiency and benchmarking classified two-five star hotels in Nairobi and Mombasa, Kenya(KENYATTA UNIVERSITY, 2012-04) Mburugu, Keren; Muchai, Diana Mukwate; Gesage, , Methuselah B.The Government of Kenya recognizes the role played by hotels and restaurants in terms of wealth creation, contribution to Gross Domestic Product (GDP) and its multiplier effect that acts as a stimulus to the growth of other sectors such as transport, entertainment, agriculture, trade and industry. There are a limited number of detailed studies into performance measurement practices in the hospitality industry in particular. Most of the previous studies in the hotel industry have used traditional financial ratio analysis such as return on equity or return on assets. Few studies have used Data Envelopment Analysis (DEA) for the hotel sector. The purpose of this study was to measure the relative efficiency of the hotels in Nairobi and the Coast region· using Data Envelopment Analysis. The objectives of this study were; to measure the efficiency level of 2-5 hotels, to profile the hotels based on their performance, to analyze their efficiency distribution and to identify the determinants of efficiency differences. The study was a longitudinal survey in which data are collected for each variable for two or more distinct periods; 2007, 2008 and 2009 being three such distinct periods. The study was carried out in Nairobi and Mombasa and was limited to two-five star hotels. The study sample consisted of 36 hotels. Data for 2007 to 2009 collected through interviews. The results revealed many hotels were in private independent ownership particularly in the three star rating. International chains owned most of the five star hotels. The hotels generated most of their revenue from room sales. There was a general decline in revenue from rooms in 2008 attributed to the post election violence. Technical inefficiencies of the hotels were mainly due to the pure technical inefficiencies rather than the scale inefficiencies. These hotels were ineffective in converting inputs to outputs. The results further revealed that four and five star hotels had declining efficiency scores from 2007 to 2009. In 2007 22 % of the hotels were operating under decreasing returns to scale while 8.3% operated under increasing returns to scale. In 2008, 19.4% of the hotels operated under increasing returns to scale while 13.8% operated under the decreasing returns to scale. In 2009 33% of the hotels operated under the increasing returns to scale whereas 19.4% operated under increasing returns to scale. There were no significant differences in the efficiency scores for two and three star hotels as one set and four and five star hotels as a second set. There were equally no significant differences in the efficiency scores for the hotels found in Nairobi and Mombasa and also between chain and independent owned hotels. Generally, there was no significant difference in the efficiency scores between the different hotel sizes. The main determinant of efficiency was the location of the hotels. The study recommends that the hotel managers address their hotel's internal weaknesses in their day to day hotel operations if they are to be more efficient. One of the conclusions of this study is that all the hotels studied had declining efficiency scores from 2007 to 2009. A policy implication for the managers of the inefficient hotels is that they should borrow the best practices of their efficient peers if they have to raise their hotel's performance. Another policy implication for investors is that one can invest confidently in Nairobi since the efficiency of the hotels in this region is likely to be higher compared to those in Mombasa.Item Accounting Education: The Role of Universities in Imparting Susaintnability Accounting Knowledge to the Stakeholders Through Industry Linkage.(The International Journal of Accounting and Business Society, 2017-08) Onyango, S; Muchina, S.W; Ng’ang’a, S.IIn the wake sustainability agendas that lead to green growth in the developing countries, the focus has been in the practice and accounting for Social, Environmental and Economic (SEE) activities by both processing and manufacturing organizations. Organizations practice social responsibilities with the view of reaping long term returns or merely complying with regulations, information which is obtained from their annual reports via various media. These reports however, in the purview of knowledge are very scanty and whether the stakeholders understand and are aware of this sustainability accounting information remain very uncertain. However, organizations lack requisite capacity to unfold the elements of sustainability accounting and concurrently develop stakeholder knowledge. This gap remains unbridged since it is debatable how universities shall collate such knowledge and disseminate it to the users of accounting information (stakeholders). Therefore, there is need to develop sustainability accounting knowledge through university industry linkages that will further the realization of sustainability agenda. The paper is based on business sustainability model which looks at sustainability accounting issues. The study was informed by primary data collected from 93 factory unit managers and accountants sampled from 31 tea factories around Mount Kenya region, in testing the relationship between social reporting, environmental reporting, and sustainability accounting in regard to stakeholder theory. The study established significant relationship between the variables (social reporting, environmental reporting and sustainability accounting) and concludes that green growth need to be enhanced through sustainability accounting. In order to foster this, concrete knowledge has to be created by universities that conduct research by linking with industries and disseminate the knowledge to the stakeholders for awareness through stakeholder conferences and publications. The university curriculum need therefore, to incorporate the sustainability issues and passing to the learners too.Item Agricultural Imports, Agriculture Productivity and Economic Growth in sub-Saharan Africa: A Bootstrap Granger Noncausality Analysis in Heterogeneous Panels(Journal of African Trade, 2020-09-08) Mwangi, Esther N.; Chen, Fuzhong; Njoroge, Daniel M.This study investigates the causal links among agricultural imports, agriculture productivity, and economic growth in 40 sub-Saharan African countries over the period 1990–2015. Granger noncausality tests are applied to infer direction of causality, whereas the generalized two-stage least squares instrumental variable technique estimates the effects while controlling for endogeneity. The bootstrapping procedure is used to deal with cross-sectional dependence. The results reveal bidirectional causality between agricultural imports and agriculture productivity in the full sample, and in middle- and low-income non-oil-exporting countries. The relationship between agricultural imported inputs and agriculture productivity is positive and significant. In addition, unidirectional causality from agricultural imports to economic growth is seen in the full sample and middle-income non-oil exporters. Growth elasticity of agricultural imports is about 0.98 in the full sample and about 1.3 in the middle-income group. Therefore, agricultural trade policies in the region should be reexamined to promote international trade for economic developmentItem Analysis of Post Loan Disbursement Allocation and Performance of Non-Prime Household Loan in Microfinance Banks in Kenya(2017-08) Wachira, Bernard NdiranguThe part played by non-prime household loans in improving the lives of many people who cannot afford collateral glob-ally cannot be ignored. Many Microfinance Banks in many economies worldwide have tried to maintain the Grameen Bank Model of granting microloans, mainly non-prime household loans. However, the credit risks associated with this initiative hamper the pace at which the granting of this credit facility is expected to grow. This study intends to explore the relationship between the post loan disbursement allocation and the performance of non-prime household loans in the Microfinance Banks in Kenya. The theory associated to this study is the Credit Risk Theory. This theory, which is regarded as credit structural theory, was developed by Merton in 1972. The descriptive survey research design method was applied, and the sample size was 150 respondents. The data-collection tool used was a questionnaire. A logistic regression analysis was conducted for the purpose of predicting non-prime household performance in the Microfinance Banks using training budget, recoveries budget, percentage of training budget, and percentage of recoveries budget as predictors. The Wald test shows that training budget, recoveries budget, and percentage of training budget were good predictors, making a significant contribution to prediction. The percentage of budget on recoveries was not a significant predictor. The Microfinance Banks should enhance the performance of non-prime household loans through capacity building to the borrowers and educate the borrowers on dangers of enforced loan recoveries. The government, through the Central Bank of Kenya, should have a training policy for the Microfinance Banks so that they can enlighten the borrowers on proper financial management to avoid conflicts with borrowers during loan recoveries.Item Analysis of Third Party Loan Guarantee and Performance of Non-Prime Household Loans(HATASO, USA, 2017) Wachira, Bernard Ndirangu; Omondi, Humphrey Opiyo; Kinyanjui, Josphat K.Item Application and Practice of Sustainable Procurement in Kenya(International Journal of Innovative Science, Engineering & Technology, 2015-12) Muraguri, Eunice Kagure; Waweru, Edward; Musyimi, Peter KinyaeSustainable procurement isn’t simply about being “green” but it’s also about; socially and ethically responsible purchasing, minimizing environmental impact through the supply chain, delivering economically sound solutions and good business practice. Sustainable procurement is rising on the policy agenda for many countries but knowledge remains limited. In Kenya, the government has put in place a wide range of policy, institutional and legislative to govern all business activities in a move towards green procurement. These include; Environmental Management and Coordination Act (EMCA) 1999, Kenya Solid Waste Management by laws of 2007, The Factories Act (Cap 514 of the Laws of Kenya), The Environmental Management and Co-ordination Regulations, 2006. However, with all these acts and legislations, adoption of green procurement has been slow resulting in lower diffusion rate in Kenya. This study therefore sought to establish the status of green procurement in Kenya while guided by the following objectives: To evaluate the steps made towards sustainable procurement in Kenya, to establish the advantages accrued to a firm which embraces sustainable procurement and to establish the challenges facing a firm which embraces sustainable procurement. The study relied on published secondary data from three sampled industries in Kenya and reports by bodies such as PPOA, CIPs and UNEP. Purposive / selective sampling design was employed in selecting the three industries under study. The study established that though the drive towards pollution prevention and minimization of environmental impacts at all stages of the product lifecycle from sourcing of raw materials, through manufacturing, transport, use and disposal has not been embraced by the sampled industries, there was evidence of allegations of irregular procurement at some companies, including non-adherence to environmental issues. Advantages associated with sustainable procurement included; minimizing risks, gaining market share and delivering better service provision. Challenges encountered were: employees resistant to change, the initial cost incurred, poor policy communication among othersItem Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town(European Journal of Business and Social Sciences, 2015-09) Wambugu, Isaya Maina; Opiyo, Humphrey, O.; Maina, LucyIn the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research strategies used considered the rapidly changing demands of the business competitive edge that may affect the performance of Small and Medium Enterprises (SME) in Kenya. This study aims at assessing the effect of product research in enhancing performance of SME in Nyeri town. The study employed a survey research design as it is efficient and all the variables were measured without increased cost. Using stratified and simple random sampling, the researcher selected a sample of 74 respondents from a sampling frame of 351 SMEs. The criteria for stratification were the amount of capital invested: First stratum constituted all SMEs with a capital investment of below Kshs 50,000, second stratum between Kshs 50,000 and Kshs 150,000 and third stratum above Kshs150, 000. In the second stage, simple random sampling technique was applied where each SME from each stratum was given a serial number in the respective category and the numbers were picked at random. A self-administered structured questionnaire was distributed to the SME’s where 86.5% response rate was achieved. Collected data was analyzed using statistical package for social sciences (SPSS Version 20) to generate descriptive and inferential statistics. The influence of product research in enhancing the performance of small and medium enterprises performance was measured using correlation coefficient and multi regression analysis. The finding of the study revealed positive and statistically significant results for the relationship between product research (β =0. 367 at p value 0. 001) on performance of SME’s The researcher recommended that SME’s should consider market research as a strategic factor that leads to improved performance other than succeeding by mere lack hence should conduct market research regularly. The study suggested that future research could focus on finding out the limiting factors hindering SME’s to conduct regular market research.Item Assessing the Relationship Between Brand Message and Guests’ Choice in the Sarova Hotel Chain in Nairobi(Hotel and Tourism Management, 2019-12) Mwalimu, Zipporah; Macharia, Stephen; Kibe, JudyHotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches. The effectiveness of hotel branding among the Sarova hotels in Kenya is key to competiveness of the hotel business according to the previous findings which announced that the Sarova Hotel had vibrant clientele from both local and international markets. Effective branding has persisted during the years and still attracts visitors. The objective of the study was to assess the relationship between brand message and guests’ choice in the Sarova hotel chain in Nairobi. The target population were the guests residing at the Sarova group of hotels in Nairobi for one week on leisure vacation. Out of 380 guests living in the hotels, the sample size was 191 guests. Descriptive and inferential statistics were used to analyze the data. Findings reveal that a successful brand messaging strategy for the Sarova hotel chain in Nairobi perceives the design of a coherent communication strategy in the process of destination brand management as one of critical forces of its competitiveness.Item Assessment of Farmers’ Adaptation to the Effects of Climate Change in Kenya: the Case of Kyuso District(Journal of Economics and Sustainable Development, 2012) Ng’ang’a, S. I; Ndambiri, H. K; Ritho, C; Mbogoh, S.G; Muiruri, E. J; Nyangweso, P.M; Kipsat, M. J; Ogada, J. O; Omboto, P. I; Kefa, C; Kubowon, P. C; Cherotwo, F. HThe study was carried out to assess how farmers in Kyuso District have adapted to the effects of climate change. Survey data was collected from 246 farmers from six locations that were sampled out through a multistage and simple random sampling procedure. The probit regression model was fitted into the data in order to assess factors influencing farmers’ adaptation to the effects of climate change. The analysis revealed that 85% of the farmers had adapted in various ways to the effects of climate change. In this regard, the age of the farmer, gender, education, farming experience, farm income, access to climate information, household size, local agro-ecology, distance to input/output market, access to credit, access to water for irrigation, precipitation and temperature were found to have significant influence on the probability of farmers to adapt to climate change. The study suggests that more policy efforts should thus be geared towards helping all the farmers in the district to adapt to climate change.Item An Assessment of Management Commitment to Application of Green Practices in 4 – 5 Star Hotels in Mombasa, Kenya(2013) Mungai, Margaret Mungai; Irungu, Robert IrunguItem Assessment of Micro Financial Institution Funding on the Performance of Small and Medium Enterprises in Murang’a County-Kenya(European Journal of Business and Social Sciences, 2014) Mwangi, Njoki; Shisia, Adam; Mwai, Lilian; Okibo, Walter BichangaThe fundamental purpose of this study was to assess the impact of Micro finance Institutions (MFIs) funding on the performance of Small and Medium Enterprises (SMEs) in rural Murang’a. Simple random sampling technique was employed in selecting the 50 SMEs that constituted the sample size of the research. Structured questionnaire was designed to facilitate the acquisition of relevant data which involves simple percentage graphical charts. Illustrations were tactically applied in data presentations and analysis. The findings of the study reveal that elements i.e. technology, management, training and financing were very crucial much as MFIs funding benefitted the SMEs even though only few of them were capable enough to secure the loan amount needed. Interestingly, majority of the SMEs acknowledged positive contributions of MFI funding towards promoting their market excellence and it is recommended that further research be carried out in other industries and countries in order to show whether there’s any link between MFI funding and performance on SMEs.Item An Assessment of the Influence of Disability Legislation Awareness on Employability of Persons with Disabilities in Post-Secondary Institutions in Kirinyaga County, Kenya.(2017) Njeru, Lucy MurugiGlobally, unemployment and underemployment of persons with disabilities is a major concern. A World Bank report shows that 20% of the world’s poor are persons with disabilities, 60% of them living in developing countries, such as Kenya. Lack of inclusion, and not disability, contributes to this poverty. Despite the existence of several disability legisla tions, unemployment of persons with disabilities still remains a challenge. The objective of the study was to establish the extent to which disability legislation awareness influences employability of persons with disabilities in Post-Secondary institutions in Kirinyaga County, Kenya. The research used staff from five post-secondary institutions that were selected using proportionate stratified random sampling technique while five Human Resource Managers were selected using purposeful sampling. The study adopted descriptive research design. Questionnaires were used to collect data and Cronbach alpha coefficient employed to test reliability. Collected data were analyzed using Statistical Package for Social Science. The assessment of the influence of disability legislation awareness on employability of persons with disabili ties was established through a multiple regression model. The study findings established that the organizations hardly conducted capacity building for staff on disability legislation, there was little or nonexistence of disability policies in the institutions. Moreover, respondents were unaware of how to handle persons with disabilities at workplace. The study concluded that legislation awareness influences employability of persons with disabilities positively because it assists employers develop compliance toward disability inclusion in workplaceItem Assessment of the Relationship Between Entrepreneurial Orientation, Organisational Culture Adaptability and Performance of Christian Faith-Based Hotels in Kenya(International Journal of Entrepreneurial Knowledge, 2019-03-15) Muriithi, Ruth Wanjiku; Kyalo, Teresia; Kinyanjui, JosphatOrganisational culture has been the focus in both theory and practice and has captured attention throughout the last decade because of its substantial relationship between the concept itself and its outcomes such as gaining competitive advantage and performance in businesses. Entrepreneurial Orientation refers to the strategy making processes that it provides organisations with a basis for entrepreneurial decisions and actions. Despite of its importance and being a popular entrepreneurship concept there is little evidence of research that has been done to determine the relationship between Entrepreneurial Orientation, organisational culture adaptability and performance in hotels and where applied it is minimal. The purpose of this study was to determine the relationship between Entrepreneurial Orientation, organisational culture adaptability and performance of Christian Faith-Based Hotels in Kenya. This study was anchored on the epistemology philosophy and adopted a positivist approach. The study used the mixed methods approach guided by a cross-sectional survey research design. The variable items for organisational culture adaptability and performance were measured using the five-point Likert scale and using the Denison’s organisational survey instruments. The population of the study included 72 managers and 1878 junior staff from 24 Christian faith-based hotels in Kenya. Structural equation models (SEM) and an MMR model were fitted to assess the objective of the study. Based on the SEM and MMR models, the study found that adaptability has a significant positive influencing on the performance of Christian Faith Based Hotels β= 0.520, t= 2.444, p-value=0.018). The study also found that Entrepreneurial Orientation had a moderating role on the relationship between organisational culture adaptability and performance of Christian Faith Based Hotels based on the MMR model that had a significant change in R due to addition of the interaction term (R-square change=.063, F-change=4.293, p-value=0.043). The study is important to a business because it will encourage it to adapt to the environment to improve performanceItem Brand Personality and Destination Brand Competitiveness; A mediated symbiotic relationship, a study of Kenya's tourism industry(RS Publication, 2017-09) Rop, Wendy; Ogutu, Martin; Bichage, MethuselahAlthough branding has been acknowledged as a fundamental element of destination brand competitiveness, and there is agreement that effective branding promotes development and growth of an industry, the organisation of branding in Kenya as a destination is not well understood. This paper examines the relationship between brand personality and destination brand competitiveness by investigating tourism firms perceive Kenya's brand personality and how brand personality impacts on destination brand competitiveness. An exploratory approach was adopted to explore this issue using three Kenyan, county destinations; Nairobi County, Nakuru County and Kisumu County. The findings of this research suggest that the manner in which tourism organisations translate the personalities into the brand poetics will influence the overall destinations brand. In particular the study supports previous research findings that the role of destination brand is essential if destination marketing authorities are to operate in synergy with other stakeholders because they are the providers of goods and services that represent the country effectively.Item Capital Intensity and Financial Performance Of Manufacturing Companies Listed At Nairobi Securities Exchange.(International Journal of Scientific & Engineering Research, 2019-09) Oeta, Simeon Mogote; Kiai, Richard; Muchiri, Josephixed assets form a significant portion of a company’s expenses and instrumental in shaping probable returns for organizations. Capital intensity for manufacturing companies is vital in informing cost management and investment decisions. Companies are given tax allowances on fixed assets in the form of wear and tear, investment and industrial building deduction which provide tax credits with consequential effects of increasing organizational after-tax returns. Manufacturing sector is key to economic growth and Kenya is experiencing stagnate contribution of this sector to economic growth. Little literature is available that establishes the association between capital intensity and financial performance of the manufacturing sector. Therefore, this study sought to find out the relationship between capital intensity and financial performance for manufacturing companies listed in the Nairobi Securities Exchange during the period 2010-2017. The study was anchored on tax planning theory, trade-off theory, agency cost theory and political power theory. The study adopted a positivism research philosophy and an explanatory research design. The target population of the study was all the nine listed manufacturing companies in NSE. Descriptive and inferential statistics was done using panel data and SPSS version 23 software for data analysis. The findings indicated that capital intensity has a positive insignificant association with financial performance. It concluded that capital intensity does not affect financial performance of manufacturing firms listed in Nairobi Securities Exchange. The study recommended that the companies should investment more in non- current assets so as to reap capital allowances tax benefits in order to improve their financial performance. The study will be beneficial to the management as it provides insights on how firms can increase their financial performance while leveraging on capital intensity.Item Cash management practice, SACCO size and Kenya’s deposit taking saving and credit co-operatives financial sustainability(Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020) Kiai, Richard Muthii; Kyalo, Teresia Ngina; Maina, Justus NderituDeposit taking Savings and Credit Co-operatives (SACCO) are solution to social dilemmas like abject poverty, living standards and unemployment. Nevertheless, 14 percent do not maintain sound cash management practices despite SACCOs oversight authority in Kenya offering guidelines and supervision to the enterprises that would assist in maintaining their financial sustainability. This necessitated for the evaluation of the moderating effect of SACCO size on cash management practice and financial sustainability. A descriptive cross-sectional survey design with a positivism philosophical paradigm was adopted. Emailed questionnaire and data collection sheet were used in data collection which registered a 95 percent response rate. A binary logistic regression results established that with presence of a moderator for the predictor sub-variables, the strength of the relationship between variables registered an insignificant change but with introduction of interaction term, the strength of relationship between variables changed. The study concluded that SACCO size portrayed a statistically significant moderating effect on predictor sub-variables and response variable. The study thus recommends that the management need to consider increasing their SACCO sizes through merging, acquiring the non-performing SACCOs or even conducting intensive marketing since large size SACCO have low chances of being financially unsustainable.Item Item Challenges Facing Women Entrepreneurs in Africa -A Case of Kenyan Women Entrepreneurs(ijamee, 2014-06) Kyalo, Teresia Ngina; Kiganane, Lucy MainaEntrepreneurship is the engine of economic growth and wheel that pedal the vehicle of economic development and has been recognized for its importance in the area of job creation, revenue generation, poverty alleviation and wealth creation [1-3] Following this, it is now identified as the central element in the theory of economic development and it makes up the largest business sector in economies [4,5]. It involves a willingness to rejuvenate market offerings, innovate, risks taking, trying out of new and uncertain products, services and markets and being more proactive than competitors towards exploring new business opportunities [6, 7]. It attracts both men and women who are interested in profitable inter-industry relationship. Women account for significant percent of the operators of Small and Medium Enterprises (SMEs) [5, 8]. Women entrepreneurs make a substantial contribution to national economies through their participation in start-ups and their growth in small and medium businesses [9]. This paper looks at the challenges facing women entrepreneurs in Africa as entrepreneurship is regarded to be a male activity [10]. The main variables investigated were: demographic factors such as personal background, education and experience; social networks; and access to finance. The exploratory and descriptive research designs were adopted. Questionnaires were used as a tool of data collection. Stratified sampling method was used to get 130 respondents from Kenya. Data was analyzed using the SPSS (Statistical Package for Social Studies). Chi-square, ttest and logistic regression were used. Findings of the study revealed that demographic factors and social networks were the main challenges facing women entrepreneurs. However, access to finance was found not a major challenge as women entrepreneurs were found to prefer internal sources of financing. Recommendations based on these findings were: women empowerment, training and sharing of information, provision of networks to enable marketing, provision of working areas near home location because of family reasons, building of self-confidence and esteem, risk taking training to improve formal market credits and thus grow their enterprises.Item Client Selectıon Criteria and Performance of Incubator Centers in Kenya: A Resource based Approach(2018) Kinya, Miriti Jane; Wanjau, Kenneth L https://orcid.org/0000-0002-3146-5324; Omondi, Humphrey RBusiness incubators are regarded as entrepreneurial hubs, unleashing entrepreneur’s ideas and businesses into the market, in turn, jobs are created and the economy of the area is improved. Due to the stiff competition for placement into an incubator program it is imperative for incubator management come-up with strategies of being more efficient and effective in utilizing resources to achieve superior performance. Hence the need to critically select clients, whose ideas fit the incubator’s mission and upon graduation create high growth businesses, with a higher survival rate of 90%. The study is anchored on Resource Based Theory. The study used a correlation design that focused on causal relationship of client selection criteria and incubator centre performance (ICP). The study population was 41 incubator managers in Kenya. After missing data analysis two respondents were expunged leaving 39 respondents. Secondary data was obtained from published sources such as company reports, manuals and research done by other scholars. Structural Equation Modelling (SEM) approach was used to analyze the measurement model and test the hypothesized relationship in this study. Simple linear regression model was used to measure the strength of the relationship between client selection criteria and performance incubator centre in Kenya. The results of the combined effect model indicated that client selection criteria had a significant relationship with performance of incubator centres.