School of Business
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Item Influence of employer-employee relationships on service quality in the hospitality industry in Nakuru County, Kenya(2020) Mburu, Ben K.; Koome, Peter; Gichuhi, DavidEmployees are the backbone of the hospitality industry, and the people in service are inseparable from the service they provide. This research investigated the influence of employer-employee relationships on service quality in the hospitality industry in Nakuru County, Kenya. Descriptive design was used to gather both quantitative and qualitative data through the use of questionnaires and interview guide as the key informants. The target population was 73 respondents comprising of 55 employees’ operational employees and 18 supervisors at Nuru Palace and the Legacy Hotel in Nakuru County. The findings also reveal that coaching and mentorship as well as mutual trust between employees and their superiors affect service quality positively. The study recommends that hospitality establishments should facilitate more on the job training and provide technical support to their employees. They should also work on establishing trust between the management and the workforce.Item The effect of a company’s innovation orientation culture on employee turnover among selected non-governmental organizations in Samburu(2021) Lentawa, Julius; Gesimba, Paul; Gichuhi, DavidThis paper examines the effect of a company's innovation orientation culture on employee turnover among selected non-governmental organizations in Samburu, Kenya. A stratified random sampling technique was used to select 78 NGOs operating in Samburu County for the analysis, the study population comprised 11 senior management teams, 14 technical teams and 78 junior staff in 24 selected and active NGOs in Samburu. The analysis gathered both qualitative and quantitative data. A structured questionnaire was used to collect quantitative data and an interview guide was used to collect qualitative data. Thematic data analysis was used to interpret qualitative data, which included common terms, phrases, themes, and patterns. Quantitative data were analyzed using descriptive statistics which includes frequencies, means, and standard deviation. Findings Results showed that innovation orientation is positively correlated with employee turnover (r=0.375, P=0.01). This supports Chow et al’s (2001) study which revealed that innovation orientation as part of an organization's culture has a significant effect on employee turnover. This study also discovered that an innovation orientation culture embedded in an NGO's ideology will help to reduce turnover because workers feel valued when their work is recognized for creativity and innovation.Item Effect of team diversity on team cohesion in faith-based organizations: Acase of St. Martin catholic social apostolate in Nyahururu, Kenya(2022) Wanjiku, Daniel Kabiru; Gichuhi, David; Mwaura, Peteream diversity management helps to improve the cohesion of a team and ultimately, organizational development is enhanced. The purpose of this study was to determine the effect of team diversity management on team cohesion at St. Martin Catholic Social Apostolate, Kenya. The study adopted a descriptive research design. The target population for the study was 115 employees at the St. Martin Catholic Social Apostolate in Kenya. Stratified and simple random sampling procedures were used to sample 92 employees. Data was collected using a questionnaire and the collected data was analyzed through the use of the Statistical Package for Social Scientists (SPSS) version 21. Descriptive statistical analysis involved the calculation of percentages and frequencies while inferential statistical analysis involved Pearson correlation in establishing the association of the variables under investigation. and Chi-square tests. Data was presented in the form of tables and charts. Qualitative data were analysed thematically and presented in the form of narratives. The study ensured that ethical considerations were adhered to. The study found a statistically significant relationship between team diversity management and team cohesion (p<0.05). The study concludes that each team member is held accountable for their activities and the decisions they make regarding the team and is included in team activities. The study recommends that the team leaders ensure that all team members are included in all team activities. This can be achieved through creating environments and opportunities that allow the team members to provide their opinions openlyItem The Traditional Cook Stoves and the achievement of Sustainable Development Goals in Kenya.(2021) Biwott, carolineThe achievement of Sustainable Development Goals (SDG) is hampered by slow adoptions of new technologies. The Improved cook-stove has been designed to offer many benefits that lead to the achievement of food security, and the green, renewable and affordable fuel dimensions of the SDGs. However, there is low adoption of improved cook-stoves among the rural populations in Kenya. The rural population still rely on traditional cook-stoves. This study therefore sought to analyse how the traditional cook stove is not fully contributing to the achievement of Sustainable Development Goals as it should. The Research Questions of the study were: What are the socio - economic realities of the communities in the use of cook stoves? What are the aspects in the traditional cook-stoves that do not allow it to fully contribute towards the achievement of Sustainable Development Goals in Uasin Gishu County? The study utilised Qualitative research approach and it is a case study of U asin Gishu County in Kenya. There were 20 respondents for the study who were selected using purposive sampling technique. Both primary and secondary data were used for the study. Primary data was collected using interviews and observation data generation tools. The data was then analysed qualitatively using the thematic data analysis. The study reviewed the theoretical and empirical literature on the traditional cook-stoves. The secondary data was then analysed to determine how the traditional cook-stove is a barrier to the achievement of Sustainable Development Goals (SDG). From the study findings, the study concludes that to a large extent the traditional cook-stove is a barrier to the achievement of Sustainable Development Goals (SDG) especially in issues related to poverty, health, energy, climate change and sustainable forest management. It is anticipated that the study will be significant in emphasising the adoption of improved cook-stoves and the use of Biogas, liquefied petroleum gas (LPG) or other alternative cooking energy. The study will also have policy implications for energy and environment conservation in Kenya as well as promote the achievement of Sustainable Developments Goals.Item Communication Lapses in the Adoption of Improved Cook stoves in Kenya.(2023) Biwott, carolineThe effective improved cook stoves have been designed to offer environmental, socio-economic and health benefits that facilitates the achievement of Sustainable Development Goals. However, there is low adoption of effective improved cook stoves among the rural populations in Kenya. This study therefore sought to analyse communication lapses in the adoption of improved cook stoves in Kenya. The Research Questions of the study is: What are the communication lapses in the adoption of the improved cook-stoves in Uasin Gishu County? The study was anchored on Constructivist Paradigm and Qualitative research approach was adopted for the study. The study is a case study of Uasin Gishu County in Kenya. Purposive sampling technique was used to select 20 respondents for the study and the Qualitative data was collected using interviews research instruments. Thematic data analysis was used to analyse data qualitatively. The collected data was presented in the form of narratives. From the study findings, the study concludes that communication lapses have led to the low adoption of improved cook-stoves. There is limited use of Participatory communication strategies and media channels have not been utilised adequately to sensitise the rural populations on the health, environmental and socio-economic benefits of improved cook-stoves. It is anticipated that the study will be significant in emphasising the importance of using effective communication strategies to educate, create awareness and campaign for the adoption of improved cook-stoves and thus lead to the achievement of Sustainable Development Goals.Item The Effects of Destination Marketing on Tourism Performance in West Pokot County(Rift Valley Technical Training Institute, 2020) Tulel, Cherop Patricia; Ombaka, Beatrice; Kariuki, AnnTourism is an ever-growing service industry with great development potential. It has become one of the most important drivers of socio-economic development worldwide and has attracted interest for research. Many nations rely on tourism industry as a key source for foreign exchange, private sector growth, infrastructure development, and poverty alleviation in terms of employment opportunities and improvement of the welfare of the people in tourist destinations. According to United Nation World Tourism Organization, development agencies and policymakers are increasingly advocating tourism as an effective way to reduce poverty in least-developed countries. However, lack of proper marketing strategies is a challenge in many county governments, posing further challenge in tourism performance. The general objective of the study was to assess the effect of destination marketing on tourism performance in West Pokot County. Specifically, the study sought to establish the influence of awareness creation, developing new markets, advertising and branding on tourism performance in west Pokot County. To achieve these objectives, descriptive research design was used. Target population consisted of employees of hotels, officials of tour firms and officers in the ministry of tourism in the County Government of West Pokot. Purposive sampling technique was used and a total of 41 respondents selected. Data was collected using structured questionnaires and analyzed using descriptive and inferential statistics. The study established that 41.8 % of the changes in tourism performance in West Pokot County was attributed to destination marketing. The P- value was 0.000 indicating that destination marketing had a significant influence on tourism performance of west Pokot County. The study recommends that destination marketing should be promoted by all the stakeholders involved and the funds allocated to destination marketing should be increased. This will promote the performance of tourism since destination marketing increases awareness among domestic and foreign tourists.Item Fiscal Asymmetric Decentralization Conundrum: Influence of County Cash Management on Household Effects in Kenyav(2020) Munyua, Cyrus; Muchina, Stephen; Ombaka, BeatriceThis study aims at determining the influence of county cash management on household effects in Kenya. This is a qualitative research that has utilized both primary and secondary data from county governments and the National Treasury respectively. The sample has been developed from the Kenya National Bureau of Statistics list of households in Kenya. The result indicates that effective cash management would enhance household welfare, leakages and lack of prioritization among others notwithstanding. The study concludes that there is need to enhance oversight of the treasury management across governments. The capacity of treasury managers should also be improved to secure fiscal discipline.Item Participatory Communication Strategies Used in the Implementation of Public Water Projects in Murang'a County, Case Study of Northern Collector Tunnel, Kenya.(2020-05-14) Maina, Bernard Muhoro; Biwott, Caroline; Ombaka, BeatriceDevelopment communication plays a major role in informing and influencing the behavior of the receiver of information. Effective development communication motivates people to participate in planned activities, changing the behavior and attitudes of people and empower them tofocus on interactions between different stakeholders to address a common problem. Community involvement is a very important aspect in implementation of any project. Without community buy-in, a project may never get off the ground or will not be accepted once it is completed. Community involvement is regarded as a nuisance and is ineffectively addressed,or there is a lack of knowledge as to how to engage the community. Either way, the results can be disastrous and would lead to delays in construction, loss of money, filing of law suits, disgruntled citizens providing negative comments to the media or non-acceptance of the revitalization project, the very thing that was supposed to be remedied. The study sought to establish Participatory Communication Strategies used in implementation of public water projects in Murang'a County, study of Northern Collector Tunnel. The Study was anchored on the theory of Kinkaid Convergence Model of Communication. The design was descriptive survey. Target population was 192,589 households. Krejcie and Morgan sampling formula was used to arrive at 384 respondents. Data was collected using a structured questionnaire and analyzed using descriptive and inferential statistics. The study established that participatory communication strategies play a critical role in the implementation of public water projects. The study recommends the involvement of community grouping, meeting with opinion leaders and the use of various media platforms including radios, local newspapers, and television and billboard illustration will go a long way in facilitating the successful implementation of Northern Collector Tunnel project.Item Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro processing SMEs in Kenya(2020) Ombaka, Beatrice Elesani; Kariuki, Francis K.; Kyalo, TeresiaThis paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.Item Role of Participatory Communication in Influencing Men’s Behaviour Response to Prostate Cancer Screening and Treatment in Central Region of Kenya.(2021-08) Ndung'u, Kahura; Macharia, Juliet; Ombaka, Beatrice ElesaniProstate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as one of the prevention measures of the disease. Screening can be encouraged by Behaviour Change Communication (BCC) strategies. These strategies include mass media campaigns, participatory and interpersonal communication, advocacy and message framing. In Kenya, the Central Region is one of the leading regions in PCa prevalence rate. This study therefore examined the participatory communication strategies used in influencing men’s behaviour response towards PCa screening in the region by the Kenyan government. The study was guided by Theory of Reasoned Action. It was anchored on the Pragmatist philosophical paradigm and took a mixed method approach which involved both qualitative and quantitative designs where Key Informant Interviews, Survey and Focus Group Discussions were used to obtain data. A sample of 384 people was picked from an estimated population of 700,010 men aged 40 years and above from the region using simple random sampling. Findings showed that although health workers and communication officials appreciated the role of screening in containing the scourge, the two levels of Kenyan government (County and National) did not put in place sound participatory communication strategies for positive behaviour response to the disease. It is therefore recommended that effective participatory communication strategies for behaviour change be put in place and an annual budget allocated by the governments for this purpose.