School of Business

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    Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro processing SMEs in Kenya
    (2020) Ombaka, Beatrice Elesani; Kariuki, Francis K.; Kyalo, Teresia
    This paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.
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    Moderating Influence of Sustainability Strategies on the Relationship between Institutional Management Practices and Performance of Chattered Public Universities in Kenya.
    (2022-09-23) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, Paul
    The current environment in Kenya’s public Universities is a turbulent one and highly competitive. To ensure survival and sustainability, public Universities require to adopt and implement competitive strategies. Thus, the study sort to determine the moderating influence of sustainability strategies on the relationship between institutional management practices and performance of chattered public universities in Kenya. To achieve the objective, the study was based on a pragmatic philosophy and mixed research method with a target population of 31 chattered public Universities. Census approach was used with 234 respondents who were university top managers. Primary data was collected using a 5 point Likert type questionnaire. The instrument was validated by research experts and yielded a Cronbach’s reliability between alpha of α= 78.7- 80.6. Data was analysed using descriptive and inferential statistics. Primary data was collected using a 5 point Likert type questionnaire and an interview guide. Data was analyzed using descriptive and inferential statistics. The regression analysis revealed that institutional management alone accounts for 52% of the variation of performance of chattered public Universities (Adjusted R2=0.52). Sustainability strategies account for 39% (Adjusted R2=0.39). The interaction term (institutional management and sustainability strategies) accounted for 72 % of the variations in performance of chattered public
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    Public participation and performance of Chattered Public Universities in Kenya.
    (2022-09-18) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, Paul
    The study evaluated the relationship between public participation and performance of chattered public Universities in Kenya. The study was anchored on social network theory. To achieve the objective, the study was based on a pragmatic philosophy and mixed research method with a target population of 31 chattered public Universities. Census approach was used with 234 respondents who were university top managers. Primary data was collected using a 5 point Likert type questionnaire. The instrument was validated by research experts and yielded a Cronbach’s reliability alpha of α= 80.6. Data was analysed using descriptive and inferential statistics. Findings revealed that public participation had statistical significant influence on performance of chattered public universities in Kenya. Regression analysis results showed that public participation alone accounted for 24.9 % of the variation of performance of chattered public Universities (PP) (R2=0.249, t=14.20 p, <0.05). This study concluded that public participation is an essential strategy Universities can use in their endeavour to improve on their performance. It was recommended that managers of universities should promote participatory management practice to enhance high morale, commitment and enthusiasm among staff in the pursuit and attainment of institutional goals and objectives. Further, the results present important implications to University top managers, other corporate entities, policy makers, and stakeholders in the University education sector in Kenya and across the world.
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    “Process Innovation Promoters, Firm Performance and Moderating Role of Service Quality Practices in SACCOs in Kenya
    (Center for Promoting Ideas, 2020) Otii, Leonard Omondi; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324; Omondi, Humphrey
    The purpose of the study was to explore the relationship that exist between process innovation promoters and the performance of SACCOs in Kenya and the moderating effect of service quality practices. The primary data was collected from the Chief Executive Officers of the deposit taking SACCOs where a semi-structured questionnaire was administered. Data were analysed by employing Statistical Software for Social Sciences (SPSS) Version 22 and structural equation modelling using AMOS version 25. The hypotheses in this study were tested using structural equation modelling and hierarchical moderated multiple regression (MMR). Overall, the study found out that, Process innovation promoters have positive influence on performance of SACCOs in Kenya. The study also found out that, service quality practices (R2 change) is 0.115 implying that the moderating effect of service quality practices gained 11.5% variance in the SACCOs, above and beyond the variance by process innovation promoters and performance. The study recommends that, SACCO management together with their partners should deliberately nurture a customer relationship management culture that will enable them realize positive performance that has been influenced by service quality practices and again SACCOs need to invest in an effective innovation process that will enable more employees graduate as process innovation promoters who will purposely focus on how service quality practices can be part of the firm culture and hence improving on their performance.
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    The Role of Product Innovation and Entrepreneurial Passion on Performance of Manufacturing Pharmaceutical Companies in Kenya.
    (2023-09) Maina, Kanyi Joseph
    The study explores the impact of entrepreneurial passion on process innovation and firm performance, based on self-efficacy theory. Relevant hypotheses were proposed, and the promotion mechanism of entrepreneurial passion on process innovation and enterprise performance was analyzed. A survey of 150 Kenyan firm owners/managers was conducted, and the results showed that process innovation has a significant positive effect on performance. Entrepreneurial passion is a significant moderator of the relationship between process innovation and performance, with firms with higher levels of passion achieving greater performance from implementing process innovation. This suggests that entrepreneurial passion can guide entrepreneurial persistence and promote enterprise performance by stimulating positive emotions and creativity. The study suggests that effective management of process innovation can enhance performance and encourage more entrepreneurial behavior in competitive business environments.
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    The moderating effect of road safety and compliance training on the relationship between motor cycle accessibility to market and performance wholesale retail sector in Kenya
    (2023-07) Wanjau, Christopher Kinyua; Gichuhi, D. M.; Kiambati, K.
    The use of motorcycles has increased dramatically in Africa in recent years. Motorcycles (boda boda) are often used as taxis, with riders charging a fare to carry passengers or goods by wholesalers and retailers. Motorcycle transport is certainly not without risk, including the risk of being injured in a crash. Attempts by governments to regulate the use of motorcycle taxis for safety and other reasons have largely failed, with authorities often unable to keep pace with the rapid influx of motorcycles into the continent and the high demand for their services by local populations. This study sought to establish the moderating effect of road safety and compliance training on the relationship between the motorcycle accessibility market and the performance of wholesale retail businesses in Kenya. This study was anchored on system theory. The research philosophy adopted for the study was descriptive using a quantitative approach was used. The study targeted all wholesale and retail shops in 47 counties and systematic sampling and simple random sampling techniques were employed to select a sample size of 383 respondents. A structured questionnaire was used to collect data. Descriptive and inferential analysis was undertaken using SPSS software Version 28. On average, the findings noted that motorcycle accessibility to the markets had enhanced the growth of wholesaler and retailer businesses in Kenya with a score of 4.03 out of 5.0. On inferential statistics, the results indicate road safety and compliance training of motorcycle riders had a positive moderating effect on the relationship between the motorcycle accessibility market and performance wholesale retail business R squared change of 0.206 which translates to a 21.39% change in the R-square. This means road safety and compliance training of motorcycle riders’ moderate motorcycle accessibility market and performance positively and statistically significant. The findings imply that training motorcycle riders on road safety and compliance is very important in improving the wholesale and retail sector performance in Kenya. The government should formalize road safety and compliance, in this case, NTSA, should uphold and enhance official training of the commercial motorcycle delivery solution providers.
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    Motorcycles delivery innovation and performance of wholesale retail sector in Kenya.
    (2023-05-19) Wanjau, Christopher Kinyua; Gichuhi, D. M; Kiambati, K.
    In Kenya, the wholesale and retail sector has been undergoing a difficult time that has seen some of the big retailers closing due to myriad challenges in their performance in the dynamic environment. This study sought to establish the influence of motorcycle delivery innovation on the performance of the wholesale and retail sectors in Kenya. The study was anchored on social exchange theory. The research philosophy adopted for the study was positivism. A descriptive research design using a quantitative approach was used in this study. The study targeted all wholesale and retail shops in 47 counties in Kenya that employed commercial motorcycles for their last-mile delivery of goods. Systematic sampling and simple random sampling techniques were employed to select a sample size of 383 respondents and a questionnaire was used to collect data. Descriptive and inferential analysis was undertaken across all variables using SPSS software. The findings indicated that there was a strong relationship between delivery innovations and the performance of the wholesale and retail businesses in Kenya (0.785). On the hypotheses, the study found that motorcycle delivery innovation had a statistically significant influence on the performance of wholesale and retail businesses in Kenya (t = 16.560, p=0.000
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    Relationship between process innovation, entrepreneurial passion and performance of pharmaceutical manufacturing firms in Kenya.
    (Strategic Studies in Business and Finance, 2023-09) Maina, Kanyi Joseph; Wanjau, Kenneth Lawrence https://orcid.org/0000-0002-3146-5324; Kyalo, Teresia
    The study explores the impact of entrepreneurial passion on process innovation and firm performance, based on self-efficacy theory. Relevant hypotheses were proposed, and the promotion mechanism of entrepreneurial passion on process innovation and enterprise performance was analyzed. A survey of 150 Kenyan firm owners/managers was conducted, and the results showed that process innovation has a significant positive effect on performance. Entrepreneurial passion is a significant moderator of the relationship between process innovation and performance, with firms with higher levels of passion achieving greater performance from implementing process innovation. This suggests that entrepreneurial passion can guide entrepreneurial persistence and promote enterprise performance by stimulating positive emotions and creativity. The study suggests that effective management of process innovation can enhance performance and encourage more entrepreneurial behavior in competitive business environments.
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    The Role of Product Innovation and Entrepreneurial Passion on Performance of Manufacturing Pharmaceutical Companies in Kenya.
    (2023-09) Maina, Kanyi Joseph; Lawrence, Wanjau Kenneth https://orcid.org/0000-0002-3146-5324; Kyalo, Teresia
    The study explores the impact of entrepreneurial passion on process innovation and firm performance, based on self-efficacy theory. Relevant hypotheses were proposed, and the promotion mechanism of entrepreneurial passion on process innovation and enterprise performance was analyzed. A survey of 150 Kenyan firm owners/managers was conducted, and the results showed that process innovation has a significant positive effect on performance. Entrepreneurial passion is a significant moderator of the relationship between process innovation and performance, with firms with higher levels of passion achieving greater performance from implementing process innovation. This suggests that entrepreneurial passion can guide entrepreneurial persistence and promote enterprise performance by stimulating positive emotions and creativity. The study suggests that effective management of process innovation can enhance performance and encourage more entrepreneurial behavior in competitive business environments.
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    Sustainability strategies and performance of public universities in Kenya
    (IJRBS, 2021-10-23) Kariuki, Peter; Ombaka, Beatrice; Kiumbe, Paul
    The current operational setup in Kenya’s Universities is a turbulent one and highly competitive market condition. To ensure survival and sustainability, public universities require to adopt and implement competitive strategies. Many scholars have investigated sustainability efforts by universities in pursuit of performance, however, it is still not clear how sustainable strategies have the greatest influence on the performance of Public Universities. Thus, the study set to establish the influence of sustainability strategies on the performance of Public Universities in Kenya. The study was anchored on resource based theory. To achieve the objectives, the study was anchored on a pragmatic philosophy and mixed research design with a target population of 234 University top managers. Primary data was collected using a 5-point Likert-type questionnaire and an interview guide. Data were analyzed using descriptive and inferential statistics. Findings revealed that sustainability strategies had a significantly statistical influence on the performance of public universities in Kenya. The regression analysis for composite results revealed that sustainability strategies (SS) alone account for 53% of the variation of performance of Public Universities (R2=0.53, (t=7.68, p<0.05). Regression analysis for individual results, cost reduction (CR) (R2 0.518, t=18.07 p, <0.05), collaboration (C) (R2=0.418, t=2.7 p, <0.05) and diversification (D) (R2=0.218, t=8.07 p, <0.05). This study concluded that implementation of sustainability strategies (cost reduction, diversification, and collaboration) are essential strategies Public Universities can use in their endeavor to improve their performance
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