Browsing School of Business by Author "Wanjau, Kenneth N. https://orcid.org/0000-0002-3146-5324"
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The Relationship Between Risk Taking and Performance of Small and Medium Agro Processing Enterprises in Kenya
Wanjau, Kenneth N. https://orcid.org/0000-0002-3146-5324; Wambugu, Angeline Wambui; Wanjau, Kenneth N.; Mung’atu, Joseph (research gate, 2015-12)The element of risk taking in entrepreneurial orientation reflects calculated and manageable risks. Risk taking is a dominant attribute of entrepreneurship as the higher the risk-taking orientation, the higher a firm’s ...