The Relationship Between Risk Taking and Performance of Small and Medium Agro Processing Enterprises in Kenya
Date
2015-12
Authors
Wanjau, Kenneth N.
https://orcid.org/0000-0002-3146-5324
Wambugu, Angeline Wambui
Wanjau, Kenneth N.
Mung’atu, Joseph
Journal Title
Journal ISSN
Volume Title
Publisher
research gate
Abstract
The element of risk taking in entrepreneurial orientation reflects calculated and manageable
risks. Risk taking is a dominant attribute of entrepreneurship as the higher the risk-taking
orientation, the higher a firm’s profitability and growth. This purpose of this paper was to
establish the influence of entrepreneurial risk taking and firm performance of agro processing
small and medium enterprises in Kenya. The study findings revealed that risk taking has a
positive impact on firm performance of agro processing SMEs in Kenya. The implications of
these findings for managerial practice and suggestions for further research are discussed.
Keywords: Entrepreneurship, Entrepreneurial Orientation, Risk taking, Firm Performance, Agro
Processing SMEs, Kenya
Description
Keywords
Entrepreneurship, Entrepreneurial Orientation,, Risk taking,, Firm Performance,, Agro Processing SMEs,, Kenya
Citation
International Journal of Economics, Commerce and Management United Kingdom Vol. III, Issue 12.