The Relationship Between Risk Taking and Performance of Small and Medium Agro Processing Enterprises in Kenya
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Date
2015-12Author
Wanjau, Kenneth N.
https://orcid.org/0000-0002-3146-5324
Wambugu, Angeline Wambui
Wanjau, Kenneth N.
Mung’atu, Joseph
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Show full item recordAbstract
The element of risk taking in entrepreneurial orientation reflects calculated and manageable
risks. Risk taking is a dominant attribute of entrepreneurship as the higher the risk-taking
orientation, the higher a firm’s profitability and growth. This purpose of this paper was to
establish the influence of entrepreneurial risk taking and firm performance of agro processing
small and medium enterprises in Kenya. The study findings revealed that risk taking has a
positive impact on firm performance of agro processing SMEs in Kenya. The implications of
these findings for managerial practice and suggestions for further research are discussed.
Keywords: Entrepreneurship, Entrepreneurial Orientation, Risk taking, Firm Performance, Agro
Processing SMEs, Kenya