Browsing School of Business by Subject "Differentiation Strategy"

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The Influence of Technology Enabled Service Differentiation Strategy on Post-Pandemic Reopening Performance of Star-Rated Hotels in The South Rift Circuit

Ng’etich, P. K; Mengo, N.; Cherono, V. (2023)

One of the most competitive industries in Kenya and the entire continent of Africa is the hotel industry, which contributes significantly to the country's economy. As a result, the sector is a significant source of foreign ...