Browsing Department of Human Resources Development by Subject "Audience Perception"

Now showing items 1-2 of 2

Combined influence of choice of media channel, timing of media messages, and frequency of media messages on perception of wildlife conservation discourse in Kenya

JINARO, PAUL MBURU; MACHARIA, JULIET WAMBUI; MBURU, PAUL KIUMBE (Karatina University, 2022-04)

Audience perception of wildlife conservation discourse in Kenya has been negative as evidenced in results of conservation efforts. The purpose of this study was to interrogate the combined influence of choice of media ...
INFLUENCE OF CONTENT FRAMING ON THE RELATIONSHIP BETWEEN MEDIA AND AUDIENCE PERCEPTION OF WILDLIFE CONSERVATION DISCOURSE IN KENYA

MBURU, PAUL KIUMBE; Jinaro, Paul Mburu; Macharia, Juliet; MBURU, PAUL KIUMBE (Karatina University, 2021)

Audience perception of wildlife conservation discourse in Kenya has been negative as evidenced in the results of conservation efforts. The purpose of this study was to interrogate the moderating influence of media ...