A Cognitive Semantics Analysis of Selected Ekegusii Pop Songs
Ondara, Ntabo Victor
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Pop songs convey social messages in different perspectives. Studies on pop songs reveal that composers employ metaphors to express their subjective feelings. The meaning of the metaphors in Ekegusii pop songs need to be interpreted to understand the message of the composers.The purpose of the study was to undertake a cognitive semantics analysis of Ekegusii pop songs. The study was guided by the following research objectives: to identify the metaphors in the Ekegusii pop songs using the Metaphor Identification Procedure Vrije Universiteit; to analyse the metaphors in the Ekegusii pop songs using the Conceptual Metaphor Theory; and to determine the influence of the demographic variable of sex in the conceptualization of the metaphors in Ekegusii pop songs. The Conceptual Metaphor Theory was employed to map the metaphors in the Ekegusii pop songs into different corresponding conceptual mappings.The study employed the mixed methods research design. The target population was the Ekegusii speakers. An interview was conducted among the 36 participantsselected based on sex. The Ekegusii pop songs were purposively sampled using the criterion of richness in metaphoricity. The qualititative data were analysed thematically by classifying the identified metaphors into four conceptual domains using the principle of Great Chain of Being metaphor. Four annotators, including the researcher, collected 54 Metaphor Related Words basedon the criterion adapted from the Metaphor Identification Procedure Vrije Universiteit. The identified metaphors were translated into English and presented in a table which containedthe metaphor value and the level of the metaphor in the principle of Great Chain of Being Metaphor. Three lexical units were marked as Discard From Metaphor Analysis. The study further classified the Metaphor Related Words as direct, indirect and possible personifications. The quantitative data were analysed using the Statistical Package for Social Sciences in which Chi square at a significance level of 0.05 was employed to test the statistical relationship between sex and metaphoric conceptualization. The study found that sex significantly influences the conceptualization of the conceptual domains of: A HUMAN BEING IS A HUMAN BEING, A HUMAN BEING IS AN ANIMAL and A HUMAN BEING/EDUCATION IS AN OBJECT. However, Chi square test analysis showed insignificant association between sex and the conceptual domain ofA HUMAN BEING/EDUCATION IS A PLANT in the negative metaphor value.The research concludes that metaphor is a useful cognitive tool of conceptualizing human beings and the concept of education in Ekegusii pop songs. The study recommends that language researchers should employ the Metaphor Identification Procedure Vrije Universiteit in metaphor studies.The findings of the study will benefit the audience of the Ekegusii pop songs, ethnographers and metaphor theorists to conceptualize Ekegusii pop songs and culture.