Emerging Trends Shaping Contemporary Business Strategy
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Date
2012-09-18
Authors
Gakure, Roselyn
Keraro, Victor
Okari, Headmound
Kiambati, Kellen
Journal Title
Journal ISSN
Volume Title
Publisher
Prime Journals
Abstract
This study constitutes a theoretical review of existing literature relevant to the subject. The study examines and
briefly discusses salient issues in conventional business strategy formulation and execution. It identifies and
lays significant emphasis on the key emerging trends that have shaped contemporary business strategy
formulation and execution. The key trends identified and discussed are; the inclusion of the bottom of pyramid
staff and lower level managers, role of technology, outsourcing, alliances, consolidations and networks,
globalization, environmental impacts, emphasis on decisions rather than structures, work-life balance, culture,
strategic architecture, facilities management, diversification and knowledge management.
Description
Abstract
Keywords
Strategy, strategy formulation, strategic planning, strategy execution, emerging trends, business environment
Citation
Prime Journal of Business Administration and Management, Vol. 2 no. 9.