Emerging Trends Shaping Contemporary Business Strategy

dc.contributor.authorGakure, Roselyn
dc.contributor.authorKeraro, Victor
dc.contributor.authorOkari, Headmound
dc.contributor.authorKiambati, Kellen
dc.date.accessioned2024-06-04T13:23:43Z
dc.date.available2024-06-04T13:23:43Z
dc.date.issued2012-09-18
dc.descriptionAbstracten_US
dc.description.abstractThis study constitutes a theoretical review of existing literature relevant to the subject. The study examines and briefly discusses salient issues in conventional business strategy formulation and execution. It identifies and lays significant emphasis on the key emerging trends that have shaped contemporary business strategy formulation and execution. The key trends identified and discussed are; the inclusion of the bottom of pyramid staff and lower level managers, role of technology, outsourcing, alliances, consolidations and networks, globalization, environmental impacts, emphasis on decisions rather than structures, work-life balance, culture, strategic architecture, facilities management, diversification and knowledge management.en_US
dc.identifier.citationPrime Journal of Business Administration and Management, Vol. 2 no. 9.en_US
dc.identifier.issn2251-1261
dc.identifier.urihttps://karuspace.karu.ac.ke/handle/20.500.12092/3127 http://ir.jkuat.ac.ke/bitstream/handle/123456789/1526/Gakure%20et%20al%281%29.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherPrime Journalsen_US
dc.subjectStrategyen_US
dc.subjectstrategy formulationen_US
dc.subjectstrategic planningen_US
dc.subjectstrategy executionen_US
dc.subjectemerging trendsen_US
dc.subjectbusiness environmenten_US
dc.titleEmerging Trends Shaping Contemporary Business Strategyen_US
dc.typeArticleen_US

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